Welcome back to the Total Freedom Podcast – and now the Total Freedom Business TV – Mr. Caleb Maddix; the 14-Year-Old Business Sensation.
Chris: It’s good to have you here.
Caleb: Thanks so much, man, I’m looking forward to providing some guidance to the audience and making some connections, so thanks for having me on.
Chris: Yeah! The audience loved you so much; they loved our session last time, we’ve had thousands and thousands of views, which was cool. It’s great to have you back.
Chris: You’ve been up to lots, man! We were supposed to speak together in Australia and actually catch up in person, but that didn’t eventuate on my end [because of] some personal reasons.
Chris: So, tell us man! Tell us how the last three months have been since you were last on the show.
Caleb: It’s been nuts. Last time we talked, probably – my accomplishments had probably been writing a book and starting a company. Since then, I’ve made over six figures, coming out with my second [book] soon. I’ve done interviews with Forbes, Huffington Post, and national television. I’ve spoken with Gary Vaynerchuk, Grant Cardone, Darren Hardy, Kevin Harrington, John Lee Dumas – I don’t even know.
Caleb: I’ve just now made the top twenty most motivational influencers in the world – I saw you were in there as well, so that’s really cool. A lot of different stuff, man. Just had a video hit three million views since then. So a lot of great stuff has been happening.
Caleb: Main focus right now is to become a millionaire this year. I think the last time we talked, my goal was to become a millionaire by sixteen? It’s flipped, and now I want to become a millionaire this year.
Chris: Good job, man. Good job.
Chris: TedX-ing what you’ve already got, which is going to be a big deal! It’s going to be good for you, and I look forward to you smashing it. And the difference is – there’s these different levels, and I want the listeners to get this; six figures is cool. As long as you have a good product and you do the work, you’ll make six figures. As long as you’re a good sales person, you’ll make a million. And then a million up is all about team. And the game flips. It’s an interesting flip, so I look forward to watching you go through that and crushing it.
Chris: First off; well done, man! Well done on everything that you’re doing and what you’re stepping through into the world. I know there’s a few people out there who are looking and going; yeah, but he’s getting all that because he’s fourteen years old. It’s kind of viral.
Chris: I just want to let everyone know – anyone out there that’s listening – that’s the biggest B.S. in history. Caleb’s the real deal, and he’s just bringing value.
Chris: But you tell us; what’s leading to all this cut-through? What is your secret? How’s it working for you?
Caleb: About three or four months ago, I kept getting this response from people, like; you’re fourteen. You haven’t really done anything. At that time, the thing I had done was written my own book [and] started my own company. And that’s great. You’re fourteen years old. That’s still a really big accomplishment.
Caleb: But I was tired of having people tell me; you haven’t really done anything at fourteen years old. So I made up my mind. I was going to gain more credibility with people and be able to sit there and say; listen – this is what I’ve done.
Caleb: What I did about three months ago was, I committed to doing something every single day that would make me more credible.
Caleb: So the first day, I booked an interview with Grant Cardone. The second day, I made a hundred sales calls. The third day, I think I closed like 20 in my company. Fourth day, I booked in a speaking gig with Gary Vaynerchuk.
Caleb: I started to do these things every single day. It’s the compound effect, like Darren Hardy talks about. And I did that. I made this one switch, and since then – now I’m able to sit here and say I have dozens of viral videos. I’ve been featured in Forbes. I’m on national television. I’m able to say that stuff, and the reason why is there was one switch I made, and that was going from ‘oh I hope I accomplish something’ to being clear; ‘what did I do today, that when I hit the pillow, it’ll give me more credibility?’
Chris: Dude, I think that clarity is so vital. Listeners, you know, when I’m talking here with Caleb, I mean – he’s fourteen. And a lot of you listening out there are probably a lot older than probably both of us. I think the thing is to just respect and honor you as an entrepreneur, because it doesn’t matter about age. People look at me still and say; well, hey, you’re young. And they look at me and say that, so I know how it feels.
Chris: My first company was at seventeen, so I wasn’t quite as quick out of the gate as you, but I’ve been at the game a decade and I think that’s what people need to get. You can be in life for fifty years, but it doesn’t matter if you’ve been doing this one thing every single day.
Chris: So you made the switch and you got super clear on your vision. That question – and I want listeners to write this down –
Caleb: — the question is, like, whenever I hit the pillow, every single night; “What did I do today that will make me more credible with people?” or “What’s an accomplishment that I accomplished today?”
Caleb: Seriously, it has changed my life. And I think, no matter if you’re fifty or fifteen, if you ask yourself that question, it’s really going to challenge you. Make you compete with the person you were yesterday.
Caleb: The way to compete with everybody else is to compete with the person you were yesterday.
Caleb: How do I one-up myself? – That’s the powerful question, right there
Chris: Good for you, man. What a great question.
Chris: You’ve done well online. You’re going great. I think, a lot of times, people miss the need to be credible online. Someone’s out there listening to this; what is your tips and advice for them getting cred online?
Caleb: Getting cred online or just building their platform?
Caleb: As far as growing their platform, I would say this; I’ll give you three seeds to grow your social media. I’ve told this before, but this is the basis of why I started to grow. The first one is content. I don’t care how amazing you think you are; if your content’s not good, you might get a view, but they’re never coming back. So you’re providing value. How much value are you providing to people? Your content is such a big thing.
Caleb: The second thing is connecting. You can have hundreds of thousands of views, but if you’re not engaging with the people, they’re slowing going to fall off. A way to get that community is with connecting. I call it the South West Effect.
Caleb: That’s such a big thing with social media that I think a lot of businesses miss out on.
Caleb: So second thing’s connecting. Third thing is consistency.
Caleb: You can push out content, but if you’re doing it once a month – and you can connect, but if you’re doing it once a month – you’re not going to have success.
Caleb: So; content, connect, and consistency.
Chris: Love it.
Chris: Question; you seem to have a lot content. Where do you get your content from? I know there’s a lot of people out there, probably looking at you, going; how does he have so much content? How does he create that? Because it seems like there’s a lot of time and effort you put in to it, and I don’t know if everyone has that amount of time.
Caleb: Like, where’s my content from?
Caleb: I think it’s environment. I mean, seriously. Environment. I have a healthy outside environment. I surround myself with a lot of people on the outside. My outside’s good, and also my inside. My brain is clear. I meditate. I feel clear.
Caleb: So I think that’s where it comes from. My environment on the outside and then also on the inside.
Chris: Do you have a strategy for your content?
Caleb: Not really. I mean, right now, I could pull up my Snapchat and be like; ‘hey, I’m doing this with Chris Duncan,’ or I’ll go on Facebook randomly tomorrow and come up with a video and I’ll shoot it. It’s just, like, on the fly. Whenever I have an idea, whenever I have an inspiration.
Caleb: But, listen. It’s different for everybody! I know so many people who have to plan out their content, and that works for them. It’s just, for me, I like to go on the fly and come up with ideas because I feel that seems more authentic. Whatever works for you works. But as far as I go, I’m an on-the-fly type dude.
Chris: Awesome, dude. I’m so impressed by you, just as a human and as an entrepreneur. It’s great.
Chris: So you’ve gone out there – since we’ve last talked – you got in all these magazines, sounds like you hired a team, and you crushed it. So tell us a little bit about your offer and your product and how you’ve gone about getting six figures in three months, because it’s phenomenal. So, what’s your product? What’s your price point? What are you offering people?
Caleb: My product is called Kids4Success. About two months, I ate a big piece of humble pie. I had to make an enormous decision, as far as technology goes. I changed it, literally, since then. It’s kind of exploded, and I know the next month, it’s going to go even more nuts.
Caleb: The product is called Kids4Success, and it’s a weekly video that kids get. If a kid were to sign up, they’d get a video this week talking about goal setting. And next week, it’d be about habits. It’s me mentoring them on an extremely deep level. Every once in a while, I’ll give them personal calls. Randomly I’ll send them motivational texts. I’ll send them videos.
Caleb: It’s a true mentorship program that I have for kids. Because, you know, at fourteen I’ve accomplished a lot, and I think it’s unethical not to help other kids get the knowledge I have – especially [since] I’m a kid, and it’s going from a kid to kids. It’s an amazing process.
Chris: It’s beautiful, and you do own it, and you’re the best I know for that age group. I think it’s fantastic, what you’re putting into the worlds.
Chris: So, kids sign up to an online program where they get a video a week from you. So it’s leveraged, right? There’s scale. Meaning, you don’t have to put much of your personal time in there.
Chris: Obviously, your target market is adults. The parents.
Caleb: Yeah, of course. Exactly.
Chris: Right. So the parents buy it for their kids – because I’m thinking, how do these kids sign up? Do they have PayPal accounts now or something?
Chris: So then the parents sign up for their kids. What’s the price point for you? What do you charge? Is it yearly membership?
Caleb: I’ve just had a very successful person tell me my price should be two grand a month, but my price is actually twenty dollars a month. So it’s a really, really good deal. Especially because me and my dad just bought a fifty-dollar steak tonight – both of us. If we’re willing to spend that on our food, and on our car, and all that stuff – we should want to spend that on our kids.
Caleb: It’s only twenty dollars a month, or you can pay $200 up front for the entire year, and that’ll save you 18%.
Chris: Right. I love it dude.
Chris: So, twenty dollar a month. How many kids have you got, man?
Caleb: We have a lot of different products outside of it, so we have a lot of upsells. But, really, we started this month, so we have about five hundred kids in the program.
Chris: Dude, that’s so good. Congratulations!
Chris: And, so, I think the message is coming through. First off, I’m so impressed with you. I’m so impressed with you as an entrepreneur that, everyone out there listening, you need to get that this is what I’m hearing – and Caleb, tell me if I’m wrong: [this] is something he truly knows, and truthfully he knows the market, knows what they need. He’s been able to create a product that’s leveraged. It doesn’t take much of your time. It’s twenty dollars a month.
Chris: And so, parents aren’t even going notice it if their kids are using it or not. It’s a super no-brainer, and this target audience has money. And they want to get their kids in. And then the last step is you’re shooting all these videos. This is the brilliant piece – you’re shooting videos for the parents [and] getting them inspired, but you’re not selling the parents anything. This is actually similar to what Gary Vaynerchuk does! He shoots videos for the start-up entrepreneur but he doesn’t sell start-up entrepreneurs –
Chris: — right? So I love it. Did I miss anything?
Caleb: No, that’s the truth right there.
Caleb: I think a lot of people think, oh, this has to be it. There’s like, there’s baits, there’s lures – there’s so much that goes into it. It’s not just like –
Caleb: Your stint is; Here’s My 5 Step Process to Making a Million Bucks! See, that’s not your five-step process. That’s great – I think that works, all those really work – but it’s not, like, here’s an actual step you take. It’s mindset.
Caleb: Everybody’s process is different.
Caleb: This is the best way: me, you, all of us that are helping people build businesses – we’re helping people build the car. The engine, the mirrors – everything that goes into the car, we’re helping them. But now it’s their turn to take left turn or a right turn.
Caleb: Everybody’s destination is different, therefore the turns are different, but we all need the basis.
Caleb: I think that’s what’s so cool about us [and] what we do; it’s the basis. Just because this person does [it] this way, doesn’t mean it’s necessarily the way that you should do it. It’s different for everybody. Do what comes right to you.
Chris: Powerful message, man.
Chris: And I believe everything that you say. It’s been great to watch you over the last few months. So, what’s next for you? How do you scale from here? What’s your plans? How do you go from 10k a month 100k a month to hitting a million?
Caleb: I have three products right now that I’m really focusing on. I making a lot of big changes that I can’t talk about yet.
Caleb: I’m making partnerships with big people. That’s one way that I plan to do it. But as far as individually – my book, my speaking, and my company; those are the three ways that I’m going to get it. It’s just creating that monthly revenue, selling mass, we’re about to take Kids4Success to schools, rather than just selling to one.
Chris: Power to you, dude. Absolute power to you. I think your business model is super scalable, I get it, all of those makes sense.
Chris: Everyone out there listening, let’s just put it this way; if Caleb can do it, and I can do it, what are you waiting for? If you’ve got something that you can package into twenty dollars a month, and there’s five hundred people, that’s ten grand a month, right Caleb? Like, it’s –
Caleb: — simple.
Chris: Simple, right?
Caleb: Simple, man. It’s the truth.
Chris: Dude, we’re a little bit stretched for time today. What message do you want to leave all the entrepreneurs out there with before we say goodbye – or, til next time? We may have to do another quarter catch-up –
Caleb: Let’s do it!
Caleb: Final message I would leave is; take risks. I’ve gone into a lot of nursing homes, and I met a lot of people who were older, and I’ve realized that one common trait of a lot of older people is they have regrets. Two roads that you can go down; go down the road of risk, or go down the road of regret.
Caleb: You miss a hundred percent of the shots you don’t take.
Caleb: The reason why you’re seeing people who are less talented than you succeeding in business is because they’re taking a risk. They’re taking action. Because you will never get anywhere unless you take risks.
Caleb: Don’t end up on your deathbed and regret. Don’t end up sitting there like; oh, I wish I had started a business. Actually do it. It’s that plain and simple. Take the risk, do it – it may sound cliché, but it’s cliché for a reason.
Chris: Take the shot. Take the risk. You’re either on the road of regret or on the road of risk.
Chris: Thank you for your time, sir. I appreciate you and everything you bring into the world. And everyone out there listening, maybe read and listen to this more than once, because there’s some absolute gold nuggets.