Episode 1: Ulyses Osuna | The New Age of PR

00:00:23- Chris: I’ve heard so much about you and people keep telling me “Talk to this guy” and a lot of my friends. You’re nineteen and you’ve founded when suppressed, you’re doing PR in this new age of PR and it’s just impressive what you’re up to being hoping to imposed and everyone keeps telling you that you’re the guy that get people into PR and also to things so it’s a pleasure to have you on the show man. Welcome!

00:00:48- Ulyses: Thank you. I appreciate it. I’m really happy to be here.

00:00:53- Chris: I’d love a little bit of background. I mean you’re 19. It seems to me, in the short time that you’ve been in business, you’ve been out of crime and a lot and also lot of success. I’d be honoured to hear a little bit of that your journey and that story.

00:01:11- Ulyses: I haven’t been doing PR for like a decade but I had actually just started two months ago but I’ve grown super quick. I’ve been working with a lot of influencers and I got started because two years ago I’ve watched an Ad in youtube. Basically the ad was like an infomercial. Telling me that if I follow this proven step by step formula, I’d become a multimillionaire and I’d have all the cars, the women, the clothes, the houses, all that. Men I want that! I’m all in.

00:01:47- Chris: Right on!

00:01:49- Uluyses: But you know like in finality, there’s like “know one blueprint”? It didn’t really work out but after that I just went golden to all my marketing. Finding this familiar name, his name is Neil Patel. He ranks for the online marketing first and third, with three different websites so that’s crazy in itself because that’s what everybody does. I was doing research and I was like “Men, that guy is my hero, I want to be like that guy”.

00:02:29- Ulyses: Two months ago I was already contributor, entrepreneur, business, influencer, of the Hufft post and then somebody told me that I could make money off for that. I can’t take payments for myself because that’s against the rules, I’d get block listed but if you pick me, I would have to get somebody else to write a story about you. That’s what the middle man does. I even got the attention of tag workers like Myer, he’s PR person; contacted me yesterday saying that we should set up a cost, and do some PRP tag so that it can grow exponentially.

00:03:16- Chris: We talk about a lot of freedom and building businesses here so where’s your business out at the moment? Are you solopreneur? Have you got staff? What’s kind of division for you?

00:03:27- Ulyses: Right now I’m a solopreneur. I tried having a team and personally I don’t know how to manage them. I don’t know who would be good at; I don’t know how much I should pay them, so I just kind of do most of the work, most if not I’ll work myself. I do have people helping me but usually if they help me and they make money, they make all of the money so it’s not like staff. For example if they make any type of money that comes from me, they keep it.

00:04:32- Chris: I see those different moves. I’ve been helping a lot of people for quite a few years. Sometimes the hardest part is monetizing your service or product and you’ve got that and then obviously your next step is team and systems, and scale and leveraging and all of the other final aspects of what’s next. It seems that you’re just doing it, pouring your heart and it’s kind of like ‘Oh ok, I guess I can help some people of this”. How did that occurred out man?

00:04:38- Ulyses: I was doing something completely different and I got on a call with this guy named Tim. He’s the founder of Daily Dose years ago. He basically told me “Yeah, you can make money off of this”. I didn’t really believe him and then the next day I was kind of stop everything that I was doing. The next day I called him, outreach, and I head people up and I made $2,000.00. It was just very random. It wasn’t planned, it wasn’t structured, it just happened and I’m really glad it happened.

00:05:34-Chris: What were you doing before this opportunity came along to prepare? I know you’re in instant marketing, so what were some things happening and you were doing before?

00:05:45- Ulyses: I was just helping influencers, websites done, stuff like that. I think the thing that prepared me is that I was already contributor and I’d always wanted that. Ever since I got into entrepreneurship two years ago, I wanted to become like “Men I want to be at Forbes, I want to be an entrepreneur, whatever. Just because you get a certain fact that you can’t go anywhere else, for me it’s kind of a life of everything that I want. People respect you, you get to work with influencers, you’re paid a lot of money, and you’re not constantly working really hard to schedule things and it’s just aligned properly. Once he told me that, everything was already in place for me to just jump on it.

00:06:34- Ulyses: If I didn’t have all of those connections, if I didn’t have influencers that I am working with, If I wasn’t in any publications, it would be a lot harder to get started and impress because the way to dominate spesh is to be in the spesh. That’s not the case for every industry but for PR it is because you know the impact, you know the in and out, if you’re contributor; you know you get pitched.

00:07:00- Chris: Let’s dive in to that. What are your tips? If you were to give us some of your gold nuggets about getting into these publications, where would you start?

00:07:21- Ulyses: For a normal person, they would look it up as a natural thing to do. I’m going to tell you that right now, google is not your friend in this case. There are things that won’t help your case at all. I’m going to give you an example. If you type in google “write for ink”, you’re hopped on their contactor’s page. On their contact page, it will say “yeah, if you want to submit post to ink, send it to contributors at ink, whatever, columnist.ink”. That’s the wrong way to go by. And I track my emails. So I know people who note my emails or not so I sent a sample emails to each of those emails that they set to send you pitch to, never open. I came to a conclusion, that’s a junk folder. This publication gets million and millions of pages a month. So I just write a letter again. I think that’s the way to reach people up. And I set my emails on multiple occasions. It’s like a one time trial so I have it in a screenshot.

00:10:23- Ulyses: The thing that I do a lot is I do trades. Since I’m already a contributor, I’d like you to know “Hey I love what you’re doing with this. I’m contributor for “here” and I love to feature your story and in return would you be able to add this awesome story that fits/target audience”. You get that mutual trade, who wouldn’t want that? Everybody wants to feel like they’re loved, that they have mission, that they’re name in a limelight. That’s just one of the ways.

00:10:56- Chris: Got it. When you say contributor; is there way to find them?

00:11:09- Ulyses: Yes. If you just look on these blogs and you see the people that post on these blogs, you’ll find who the contributors are just because it doesn’t say staff. It will say contributor and you don’t want to hit staff at all. I don’t want to hit up staff. Contributors are entrepreneurs so they want their business out there. That’s why they’re perfect date for press.

00:11:35- Chris: Got it. Obviously you got a good story. You have something to give these people and to make sure that they get or met that connection. How important is the story?

00:11:55- Ulyses: It is still very important. You have to understand that some people have editors so if you just put anybody on their column for a feature; their editors take a look at that so you can’t put their status as a contributor in danger. The reason my business is called Influencer Press is because they’re a lot easier to pitch. It’s a lot harder to pitch somebody that is local and stuff like that. The story does matter a lot because even though you don’t really care too much, they’re still human, you care enough.

00:12:41- Chris: Right. Everyone once have a good story and I’ve been on TV and featured in magazines and offline press news so I’m assuming it’s very similar to that. You’ve add value to the journalist this time, you just add value to the contributor. It seems a lot about who know and knocking on the right door.

00:13:10- Ulyses: Eighty percent of the game!

00:13:11- Chris: Right on! That’s just footwork right? What about some of your success stories? I know you’ve worked with some really cool people. Do you have a couple or one that really sticks out as a really bad ass success story?

00:13:31- Ulyses: Ryan Stewman, the founder of Hardcore Closer.

00:13:34- Chris:We’d had him on the show.

00:13:35- Ulyses: Yeah.

00:13:36- Chris: Listeners if you remember Ryan, I think it’s like episode 20, 25, anyway Ryan; Hardcore Closer.

00:13:42- Ulyses. Yeah. I got introduced to Ryan, personally I think he never really care about me. It’s kind of like a challenge. He want me to get him on Forbes as a contributor because he’d been trying to do it, he didn’t have any success so I ask him three things. I forgot what I ask him, it’s kind of just like “Okay. Tell me what have you done in order to make it into Forbes?” He sent me that “Alright, cool! Thank you”. That’s it! After that I told him to check his email and within forty eight hours, he got on as a contributor for Forbes. That was pretty cool for me because I’ve never done it before. I did it pretty fast.

00:14:48- Chris: Nice Dude. Ryan is such a good guy. I am sure he was super happy and appreciative about that. What was the secret man? You got to let us know how you got it so fast. Was it a hustle, was it connecting with the right person? What’s the story? What’s the secret?

00:15:01- Ulyses: [Laughing] A lot of it was already done on his part. The last part was just I put him on the right spot.

00:15:10- Chris: Got it. It sounds you’ve got a little bit of genius around that which is great. Which are next with your business man? Obviously you got this happening really well. Are you looking to bring on staff and to grow? What’s your overall vision? This seems you got this nailed and very fast, quickly by the way. What’s next? Where do you see yourself heading to?

00:15:38- Ulyses: I have competitors in the space and we all work with entrepreneurs that work, doing crazy and amazing things. I’m thinking like “How can I up my game?” And I’m thinking that to level up my game is to work with celebrities. They’re kind of like, on top level entrepreneurs. I’m going to start celebrity press. That can be really cool. I have couple of friends that are friends with celebrities so I’m going to give them PR like a very low discounted rate so that we have those few celebrities under my belt. So that when I target higher celebrities, I’ll actually have credibility. That’s the next game.

00:16:18- Chris: It seems like a really smart move. It seems that you’re doing that really naturally, getting the case studies first and getting some proof. We had Russell Brunson on the show earlier this year and he said the same thing. The fastest way that anyone can start their business and get freedom is to start getting some case studies. Give them some results. I love that you said that as well. That’s really important.

00:17:48- Chris: On the show what we’re really about is freedom. I’d love to ask some of the big questions and the best one is “What’s freedom to you?”

00:18:01- Ulyses: Freedom to me is being able to live a life I want and not to worry about like “This going to be so expensive.” Going to the mall or Wallmart or anything like that and ask my mom “Hey Mom, can I get this? “Oh no! We can’t afford it.” You can’t enjoy and get things in life because you can’t afford it. So freedom to me is being able to not worry about that. And I just like to pleasure myself like food or activities, anything like that.

00:18:34- Chris: Do you have any big bucket list, goals or any travels, speaking gigs or anything like that?

00:18:39- Ulyses: Yes. I’m going to Mexico in a couple of weeks and then I’m going to Bali and Thailand in December.

00:18:46- Chris: Nice!

00:18:47- Ulyses: Yeah. You know I want to travel. I want to live the life. I want to stay at a beach house or something like that, just enjoying myself because as an entrepreneur, you work day in and day out just to make this happen so I’m working so I don’t have to work a lot.

00:19:01- Chris: Chris: Nice. Well I’ve lived in all those places and they’re all fantastic so when you get there, you have to ask me and I can help you find the right people. There’s a few really great spots especially Ubud in Bali. There’s a cool entrepreneur hanging in there. When are you planning on going?

00:19:19- Ulyses: Dec. 22 I think.

00:19:22- Chris: Right on. So you’re going to go straight into rainy season.

00:19:25- Ulyses: Oh is it really?

00:19:26- Chris: I was mixing! [Laughing].

00:19:30- Ulyses: [laughing]

00:19:33- Chris: No, but I think it is. I’m just completely time zone wacked right now. I just thought of that speak engagement in Singapore and the Philippines and, I am speaking here tomorrow. It’s so crazy Dude like, you’re in Asia on one time zone and then suddenly you have to be shifting and change clock. It is very cool.

00:20:18- Chris: Let me ask you this man. If you were going back to the beginning, say we’ve got a listener on here and they’re just starting as entrepreneur, what would be some of the first things that you would do, maybe differently or things that you think you did right. If you’re starting from scratch today, how would you do it?

00:20:35- Ulyses: If I was starting from scratch, I would solely focus on working with the influencers again and then just impress because that is it. The thing that I did that kind of help with that is I thought I had to know everything, and that send me back a lot because I try to learn even marketing facebook ads, with the SEO. I always have that sort of stuff but you don’t really need to know all that stuff because if you try to do all of them, you won’t be getting any of them.

00:21:57- Chris: So what would be next when you’re focusing on that like how would you get started?

00:22:01- Ulyses: I’d start as I work for free and then after that if they like my results then they would pay me. That’s easy just because I have to be persistent. It’s like trying to get hired when you don’t have anything under your belt. That’s hard. Now if you’re able to work with them for free, you have nothing under your belt, that’s easy because who doesn’t want who work for free. After you proved yourself then you could charge. That’s how I would start again.

00:22:37- Chris: That should be the core concept for you right? I love that. Congratulations on being humble enough to do that and also getting out there and make it happen. That is awesome. Let’s jump into the quick five questions. What’s the best advice for your industry you’ve ever received?

00:23:18- Ulyses: People respect you more when you charge.

00:23:21- Chris: That’s a big one! I was actually reading that today. I was reading someone’s blog and they said “The biggest value I ever got for one program was the person didn’t let me off the hook when I tried to not pay. They actually made me pay, and because I was paying I then actually went, ended the program and signed, legally signed to say that I payed for it”. They said it’s actually one of the biggest things. It’s kind of funny thought isn’t it? Yeah, do stuff for free. Well Dude, people actually respect you more if you charge.

00:23:59- Chris: Can you share on of your personal habit that you strongly believe, contribute to your success?

00:24:04- Ulyses: I don’t do it anymore which I should but I used to train my mind so I would constantly give myself positive informations and make myself believe that I’ll go through this or whatever. Almost like I was invincible, it would really help me bust through some major problems, I’d overcome them pretty much.

00:24:29- Chris: We are what we think man. We are what we think so that’s huge. Next is what tick, piece of equipment, app that you and your business can’t live without?

00:24:37- Ulyses: Facebook. [Laughing] Mostly all my leads, all my business goes through there.

00:24:47- Chris: You’re driving out traffic.

00:24:48- Ulyses: No.

00:24:50- Chris: No ad traffic?

00:24:51- Ulyses: I just hired like a facebook ad agency that’s going to start doing that but most of it has been just referrals. So I don’t really have to go out anymore, the best thing ever.

00:24:58- Chris: nice! That is great. I felt like facebook an ad is just coming out of a really dark period for us. We have such a tough time for about 4-5 months this year like everything is just difficult. Then the last six weeks, everything is just taken off again and now conversions are better, price for conversion is lower, so that’s good timing man. Do you have book you’ve recommend?

00:25:31- Ulyses: I don’t have a book but I do have a website. It’s called backlinko.

00:25:39- Chris: What is it? Backlink

00:25:41- Ulyses: Backlinko.

00:25:42- Chris: Like B-A-C-K-L-I-N-K and then O?

00:25:46- Ulyses: Yes.

00:25:47- Chris: Backlinko.com. Who is your hero man?

00:25:55- Ulyses: Neil Patel.

00:25:56- Chris: I knew you got to say it because you say that earlier, other than Neil Patel?

00:26:07- Ulyses: Nathan Latka. He could be very egotistical at times but he’s very smart. He makes himself seem like his a phenomenal, unstoppable and I like that.

00:26:21- Chris: You seem very unstoppable man. We’re just kind of go straight to the point. You just drop so much value in a short quick time. There are lot of listeners out there who are listening to this; I think they would really get a boost of motivation or short of inspiration or something because one thing it seems to me is you’re not trying to be anything other than you bro. It’s really cool.

00:26:47- Chris: is there anything that you want to share, really important to any people out there listening who want to start a business, get freedom and do more of what they love?

00:26:54- Ulyses: Yes. Most people already know what they needed to do, they just going to do it. A lot of people ask me “How do I do this? How do I do that?” They already know what they needed to do, they just kind of looking for my confirmation to tell ‘yes. Go ahead and do this.” If you’re looking to start a business, if you’re new to this space, you pretty much know what you need to do. You need to go out there and hustle. You need to research; you need to learn your crafts, because most people don’t actually want to learn the crafts. They just kind of do it like half pass.

00:27:32- Chris: Why is that man? Why do you think that happens?

00:27:37- Ulyses: I actually do it all the time too. I don’t know. That’s a really good question. I don’t know.

00:27:45- Chris: [laughing] I try to write it down to something to figure out myself. Our four steps J-F-T-I system, you just going to change the game, if you suggest, do it. Do you have something you want to direct people to? Some free gifts or anything like that?

00:28:29- Ulyses: I have nothing like free gift yet but if they want to check out more of my business just go to influencerpress.com.

00:28:38- Chris: And I would highly recommend it. Awesome job and it’s been such a pleasure having on here. I wish you all the best with what you’re doing with the celebrities and also, I know what’s coming next for you man so I look forward to hearing you’re building your team and the next challenges of building your business and I’m sure you’re up for it bro. Thank you for stopping by and sharing something here on Freedom FastTrack Show.

00:29:16- Ulyses: No problem man. Thank you for having me, I appreciate it.

00:29:17- Chris: Listeners out there if you’ve got so much today just get out there and start. If you want to get into some of this amazing press, don’t go on google. That’s not seemed to be a very good option at all. Make sure you really go out there and start building relationships and talk to this man as well. In forty eight hours, he got Ryan into Forbes which is huge. So go right there, live with total freedom, free your mind, free your time, free your life. Do what matters most! Smash it!