Episode 15: Ben Settle

ABOUT OUR GUEST

Ben Settle is a World-Class Email Specialist. In the last 14+ years Ben Settle’s emails collectively earned millions of dollars in sales for clients and his own products in the Internet’s most hyper-competitive markets In that time he’s discovered thousands of ways to “jimmy” your emails so people look forward to opening, reading, and buying from them.

 

PODCAST TRANSCRIPT

00:59 – Meet Ben Settle – World-Class Email Specialist; who he is, what he does, and who he caters to

02:08 – Ben’s Back Story – where he started and what he had to go through to get to where he wanted to be. It took eleven years of obstacles, mockery, and sleeping in offices for him to realize that he wasn’t meant to be in MLM. It took a book – “The Seven Lost Secrets of Success” by Joe Vitale to jolt him into action

05:35 – Ben goes into a bit more detail about what he does and what an average work day looks like for him

07:33 – Ben describes what Print Newsletters are – what he puts in them, how he puts them together, why he sends them out, and the advantages to them

09:20 – The advantages of being an introverted entrepreneur, as explained by Ben Settle

10:54 – For all people interested, Ben recommends watching “Johnny Carson: King of Late Night” – a documentary about American television talk show host Johnny Carson – an interovert

12:53 – “Introverts have trouble when we try to mimic extroverts … when we go with our natural strengths, we’re fine.”

14:45 – Ben Settle shares some big tips and advice for the listeners; “Keep everything as simple as possible.” So many people are obsessed with making things complicated. Go the other way

17:21 – How do you keep engagement by emailing people every day? Ben Settle shares his mindset behind this. He breaks it down into two answers:

1. Consistency – modelled after Jerry Seinfeld (comedian)
2. Don’t sell too much, but don’t give away too much either

 

22:21 – Ben gives the audience three things to think about when it comes to emails, to make it simple:

1. Entertain
2. Educate
3. Elevate

26:12 – “Don’t strive to be perfect. Strive to be great.”

27:45 – Time Travel Moment: If You could go back in time and tell your old self one thing, what would it be? Ben says that it would be more of a head’s up than advice. He says that he would still go through obstacles one way or another, and that he’s happy for it. The more obstacles that get in your way, the more successful you’re going to be. So embrace them, Ben says. Some people quit, some people tolerate it, and some people use it to their advantage.

31:09 – One of Ben Settle’s Rules is: “It’s always your fault. Even if it’s not your fault, it’s your fault.” You’ve gotta take responsibility for it. Wisdom’s not cheap. If something bad happens, you learn something from it.

33:16 – Where can you go to get more information from Ben Settle? Head on over to http://bensettleshow.com/ If you opt into the mailing list, you will get the a PDF copy of the first issue of The Email Player’s newsletter (worth $97/month) where it shows you the 24 ways to make more sales through email

34:27 – Ben leaves the listeners with this: “If you’re going to do email, realize you’re going to make mistakes – and that’s okay.” The only wrong thing you can do is NOT send email

 

If you want to learn more, visit http://bensettle.com/p3/ for testimonials and other offers. You can also read his articles at http://bensettle.com/blog/