ABOUT OUR GUEST
Aside from being a successful entrepreneur, mindset coach Zach Luz has achieved a feat that few others can admit to achieving as well; he turned his day job into a successful lifestyle business – effectively escaping his 9 to 5. He’s also built a National Marketing Program for over 150 companies that generated $27M in leads, pre-sold $30,000 worth of his own patented product during the first 40 days of launch, has been featured in over 50 publications including Huffington Post and US Weekly, and has been featured on television twice.
And that’s barely scratched the surface. For a full list of what else this multi-talented man has achieved, click here.
00:28 – Our host Christopher Duncan dives right in with today’s Total Freedom guest, Zach Luz. Supposedly understated most of the time, Zach Luz is a mindset coach, an entrepreneur, and a whole heap of other things beside. Among his many achievements, Chris lists several; he turned his day job into a lifestyle business, successfully escaping the 9-to-5, he’s built a national marketing program for over 150 companies, generating over $27 Million, and he’s been listed in around fifty different publications.
01:33 – Yet with all those successes to his name, Zach remains soft-spoken, unassuming, and humble. He introduced himself as “a mindset coach for high performers.”
01:56 – How did Chris and Zach meet? Around two and a half years ago, they met through Chris’s then NLP coach, Michelle Masters (who was also interviewed on this show! Check out her episode here)
02:54 – To kick-start the interview, Chris decides to open on the subject of start-ups.
03:23 – Zach shares his story; from where he started to where he is now. The story, Zach says, starts in college. His lack of a steady, stable job was cause for a disagreement between him and his girlfriend. Although his passions was in creating businesses and making sales, he decided to ‘suck it up’ and get a normal job. He was hired as a ticket-taker for events. His wake-up call came in the form of his boss telling him he couldn’t lean against the railing.
04:29 – From that point, he made the conscious decision to change his life. He picked up the 4-Hour Work Week, started a sandal’s company, worked for a business coaching firm, took everything he learned and incorporated it into his own businesses, started a sunglasses company. The opportunities just kept unfolding until, eventually, he found himself in mindset coaching.
05:57 – Zach shares the story behind one of his more stunning achievements; turning a regular company job into a freedom business.
07:42 – So, for those listening who are keen to create a minor business inside of their business, Chris sums up what we can learn from Zach’s story; see an opportunity, give value first, automate it in such a way wherein you don’t need to be physically present for it keep running. In other words, turn it into a remote job. Zach also shares that he implemented something Chris teaches quite often; interviewing your target customers to find out exactly what they want.
10:41 – Coming from Zach’s perspective, why do people actually need a coach? “Nobody needs a coach,” Zach says. “Like, everyone’s getting through life fine, and I think that people are fine.” However, he adds, for those wanting to reach the next level – for those who want to take it up a notch – having a coach helps. One, they can see your blindspots, and two, they’re paid to be completely unbiased in their feedback. “I see tremendous value in having it [a coach],” Zach finishes. “And that’s kind of why I do it.”
12:58 – One of the biggest frustrations in being a coach, sometimes, is the fact that the one being coached does not realize and therefore cannot fully appreciate all that the coach is saving them from. To illustrate, Zach shares a personal experience regarding him and a client he recently coached who, despite his successes and achievements, never felt like he was “enough”.
16:08 – For the person out there who knows he/she is ready to start a business, what advice can Zach give? Aside from contacting him for a session (which he jokingly suggests, but which you can get the details of at the end of these notes), Zach encourages the listeners to ‘look at the ecology’. “For the listeners that aren’t aware of that term,” he says, “it’s basically; what might you lose that you value, if you had this change? Because a lot of times, people will want to make that change, but it’ll kind of screw up the rest of their life.”
17:59 – If you want to take up Zach’s offer for a session, visit his site. There’s a button at the top where you can schedule a Clarity Session for no charge.
18:49 – Time Travel Moment, Part 1: If you could go back in the post to the person you were before you achieved all this, what would you tell them? “I would tell them; ‘you can’t escape the leap. I was so convinced, back in the day, because I’d pick up the 4-Hour Workweek and I’m like; oh, we can figure out how to pre-sell everything and then we’re not gonna have risk, and then I can kind of gradually inch my way into entrepreneurship rather than taking that leap that everybody talks about? And I tried so hard for so long to not have to take that leap. But eventually, I had to.”
21:36 – Still on the topic of The Leap; “Imagine starting a business,” Zach says. “And then, imagine it actually working. And then imagine building it up with some of your closest friends. And then, you’re finally in that position where you just know it’s not right? And you know – like – it just wasn’t going to work. Because I wanted to do the Freedom Business route and they wanted to become, like, the next Steve Jobs. And it just got different. And I had to be honest with that.”
22:17 – For the people who know that what they’re doing or where they’re going isn’t where they’re supposed to end up, and they’re facing the possibility of the leap, Zach has this to say; “Everyone overglorifies the idea of just quitting your job and stopping that altogether. What I recommend doing is; take your job, turn it into a consulting agreement and figure out if you can do that so that you have some income, and you have a little bit of some stability, rather than just quitting everything and going at it, but – there has to be a leap. It has to scare you.” However, he also doesn’t agree with just letting everything go. “Everyone’s kind of just waiting for the ideal opportunity to start their business. They’re like; ‘Oh! Once I get this money, and then I’ll start it.’ No, you need to start it now, and you need to be actually doing something. And be smart about it.”
24:08 – “First thing is, just surround yourself with mentors. Find people that have got the result that you want, and then go learn from them.”
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