Episode 05: Amber Aziza

ABOUT OUR GUEST:

Business Speaker and Lifestyle Expert for Millennial Entrepreneurs, Amber Aziza has built and sold a successful consulting and coaching business before the age of thirty. Her company, ASquared Coach, aims to help people fulfil their business and lifestyle goals. She is devoted to coaching Millennial Entrepreneurs to a happier, wealthier, more extraordinary existence.

Amber is also a self-proclaimed Oprah Evangelist and has something of a purse and shoe addiction. She’s watched The Devil Wears Prada at least a hundred times and can quote every scene by heart. Learn more about her at http://www.asquaredcoach.com/meet-amber-1/#meet-amber

PODCAST TRANSCRIPTION:

At 01:04 – Meet Amber Aziza, a Business Speaker and Lifestyle Expert for Millennials. She started out her career in the corporate world before noticing the void between Millennials – anyone born between ‘81 and ‘01 – and everybody else. Older people had trouble understanding them, and would often turn to Amber for help. This prompted her to start her own company, the Aziza Group.

03:07 – Regarding her current company, ASquared Coach, Amber shares that she loves helping people build their businesses on bootstrap budgets by introducing them to systems and apps that are effective, efficient, and inexpensive.

03:53 – Amber’s Turning Point: sitting in a board room during an executive meeting, Amber looked around and realized that she was the youngest in that room by about 30 years and she was the only woman. That was when she realized that the people around her were completely out of touch with everything, and she felt like it was her duty to help them realize this and better their business. In a show of courage, she left without a plan. It wasn’t a walk in the park, she admits, but she definitely never looked back.

07:04 – Amber Aziza shares some tips and tricks for people looking to start a business

1. Really get a grasp of where you want to be. Figure out what is your endgame: do you want to be a corporation with a lot of people, do you want to be a solopreneur, and so on
2. Find support somewhere – from your friends, your family, old relationships – doesn’t matter, just find support
3. At some point, swallow your pride for the sake of your business

11:26 – Chris talks a little about Amber’s live shows on Periscope, which is free and available for download for both Android and Apple. Check it out on the web here: https://www.periscope.tv/

12:09 – In her own words, this is how Amber describes Periscope

13:42 – Learn how much Amber’s company has made to date using nothing but Periscope – no Facebook ads, no social media sites, just Periscope – a free application

14:34 – Amber clarifies what she usually offers people on her periscope live shows, such as coaching sessions. In terms of official sales over Periscope, they’ve sold everything from $27 coaching videos to $10,000 coaching packages, webinars, and resource packages. She recounts the story of offering people 10 slots to a Hawaiian Retreat. They had a Facebook marketing strategy planned for it, but there was no need to push through: they had sold out on Periscope

16:59 – Time Travel Moment: the one piece of advice Amber would give her 20-year-old self is take all that you learned in your job at that time, store it mentally, learn as much as you can, corporate background. Accept all the little nuggets of wisdom people can offer you

Also, be fearless. Know that if you do fail, you’re going to bounce back

18:32 – Right now, if Amber’s starting from scratch with nothing but her experience (no contacts, no money) the one thing she would do is, as she puts it: “Get out there!” Network. Build as many connections as she can. Become members of organizations and clubs. Meet people. Create a business outline of what she wants her business to be. “You can’t build a successful business,” Amber says, “if you know no one.”

20:24 – Quick-Fire Questions

• 20:24 – What’s the best piece of advice in business you’ve ever received?
• 20:38 – What’s one of your personal habits that you strongly believe strongly contributes to your success
• 20:57 – What is a piece of technology or app that your business can’t live without (other than Periscope)?
• 21:44 – What book would you recommend? Job, Jab, Punch by Gary Vayneerchuck
• 22:19 – Any last tips or advice or information that you want our audience to know?

Best advice ever read was in the book “Lean In” by Sheryl Sandburg: “What would you do if you weren’t afraid?” She sees it as a reminder to let go of the fear

23:31 – Where can you find Amber Aziza? Hop on the web and type in http://www.asquaredcoach.com/