Episode 32: Kim Barrett

ABOUT OUR GUEST

Kim Barrett is a world-renown Social Media Marketer, Best-Selling Author, and founder of Your Social Voice – an online advertising company that specializes in lead generation through Social Media Marketing. Your Social Voice helps businesses get heard on social media, and most importantly, build engagement, generate more leads and more sales. Kim is also a Speaker and Trainer, and has taught marketing around the world and helped businesses grow to 6 and 7 figures.

PODCAST TRANSCRIPT

01:39 – Meet Kim Barrett, a “Facebook Ninja” and advertising extraordinaire who has worked closely with Chris Duncan on several projects, the most recent one being the Singapore Event. A good friend of our host, Kim shares that he started out doing jobs that didn’t make him very happy. With a background in accounting and a $30,000 piece of paper (read: University Degree), Kim always had a flair for entrepreneurship.

02:45 – Kim’s current business, Your Social Voice, focuses primarily on advertising. While they do cater to other social media platforms, they’re favorite platforms are Facebook and Instagram.

04:13 – For the listener out there who would love to start smashing it online, Kim shares some key tips that you need to consider and start putting into place. What it comes down to, Kim says, it the how of it all; how do you put your product or service in front of people, and how do you convey it in a way that they understand what it is you have to offer.

05:48 – Kim shares the yardstick or metrics they use to measure their results. Is it simply by ROI?

07:33 – What are some of the advertising structures that Kim’s business employs? What is Pay-Per-Click and how does it work? He also shares a word of caution to would-be advertisers; sites like Facebook won’t hold your hand when it comes to advertising. You have to know the structure and specifics beforehand, and you need to double check. Kim likens it to having a radio station advertise your website. They won’t check the link with you before they air. They assume what you give them is correct, and it’s up to you to catch any mistakes prior.

09:26 – So why is Facebook such a great platform to advertise on? In Kim’s opinion, it’s due in large part to the fact that you have the freedom to speak to any group of people at any point in time for just a couple of dollars. Facebook allows you to be as specific as possible, filtering down people based on age, location, interest, and so on. The information people unknowingly supply Facebook simply by liking and sharing is valuable data points not available on any other platform.

13:37 – What was Kim’s turning point? What was the moment he realized he was sick of the typical job structure and wanted a way out? A couple years ago, he was working in the Finance and Marketing Department of a grain trading company. Right around this time – Christmastime! – that his boss told him he was working every day except public holidays. He had Christmas Day and Boxing Day off, but he was required to work on Christmas Eve. Needless to say, this was an eye-opener.

14:19 – “I shouldn’t be in the position where someone else dictates what I can and can’t do. If I can or can’t see my family. I shouldn’t be in that position.”

16:04 – Time Travel Moment, Part 1: If you were to go back to your turning point, given what you know now, what are some of the steps you would take to start creating freedom through your business? Kim started out simply by taking the plunge without first defining his focus. Mostly, he just wants listeners to realize that the worst thing that could happen when starting a business for the first time is just you having to get another job. Basically, you going back to right where you started. You can’t go further backwards. “If you failed,” Kim says, “Well, then, just go back and get a job. You were already doing that before. Just do it again.” There’s not much risk attached.

18:13 – Time Travel Moment, Part 2: What piece of advice would you give to the past you that was just starting out? “Get mentorship faster,” Kim says. He admits that he waited quite a while before he did that but, when he did, everything skyrocketed. His initial mindset was that he would figure things out as he went along.

18:43 – “You’ll still fail,” Kim says, regarding getting a mentor. “Don’t get me wrong. There will still be failures along the way that you’ll learn from and then turn them into successes, but it would make things easier and faster.”

19:34 – And on the note of figuring things out by ourselves, “Why is it so hard for us to seek out mentorship?” Chris asks. “What makes it so difficult?” The biggest reason, Kim says, is probably the ego component. The other side is that people either grossly overestimate the cost and underestimate the willingness of people to help you.

21:53 – Start of the QuickFire Questions: What’s the best piece of advice you’ve ever received in your industry?

23:22 – As a results-based marketer, what’s one of your personal habits that you strongly believe contributes to your success?

25:42 – What are some of the biggest mistakes you see people make when it comes to paid advertising? There’s the two main parts. If you get either of this wrong, you get the whole thing wrong. One; targeting. Second; message.

27:42 – If you’d like to get in touch with Kim or learn more about him, feel free to hit him up on his Facebook https://www.facebook.com/RealKimBarrett. Starting New Year 2016, he’ll be doing a regular Friday Facebook Facts and Questions; basically, you can jump on a call with Kim, free of charge, to get your questions answered – an incredible and unique opportunity that you should definitely watch out for!