Episode 23: Gideon Shalwick

ABOUT OUR GUEST

Gideon Shalwick is an Online Video Marketer and entrepreneur who has achieved success in the world of Video Blogging and Advertising. One of his first brands, Become A Blogger, hit over 10,000 subscribers within the first 2 weeks of launching. It’s now at 40,000 subscribers and is considered one of the top blogging training brands. His latest book, Rapid Video Blogging, has over 38,000 downloads from people all over the world.

00:51 – Meet Gideon Shalwick, an Online Video Marketer who teaches people how to leverage YouTube – or video-hosting platforms in general – for tons of traffic, leads, and sales for your business. His journey started about ten years ago, when he came to three major realizations that bothered him.

1. He was working for someone else
2. He was building an asset for someone else
3. In his situation, he couldn’t make a difference to the world in the way he wanted to make a difference

Together with his wife, he took the chance, quit his job, move to Australia, and started a business there

02:29 – Recently, he’s been focusing on Video Advertising and helping businesses grow with paid video advertising – YouTube Video Ads, Facebook Video Ads, and etcetera

03:08 – Right now, Gideon admits he’s excited with the sudden rise of trends in online marketing and media – two trends, in particular, that have also intersected: Mobile and Live Streaming/Video; think Meerkat and Periscope.

05:44 – Gideon’s Story: what did he have to do to become who he is today, and what are some of the challenges he encountered along the way on his entrepreneurial journey? Gideon shares that his turning point actually started with books; particularly Robert Kiyosaki’s Rich Dad, Poor Dad. He shares that it was incredibly inspiring for him. Two years after he read that book, he reached that point where he was ready to make a move. “I guess I got to a point where the pain of staying in that same situation was greater than the perceived pain of making a change,” Gideon shares. “What can I lose?”

08:42 – Gideon also wanted to have that freedom to follow his calling. He believes that everyone has a unique calling; something that only they can do for this planet. Gideon shares how he felt the inexplicable pull to follow his calling and make a difference to this planet on his terms

09:55 – Gideon shares some tips and advice for people out there looking to start exploring the world of video advertising or video blogging. For those who want to use video as a way to reach out and build their audience, Gideon urges you to ask yourself: Where can I serve best? Where can you, personally, make the biggest difference? And how does that relate to your natural abilities? Rediscover that gift you have, use that as your starting point. You need to define three things: What you’re passionate about, what you’re good at, and how do you make money from it. (Recommendation: Jim Collins discusses it in his book, Good to Great)

15:07 – Time Travel Moment, Part 1: If you could go back twenty years, what advice would you give your younger self? Start a business much, much sooner. Drop out of whatever system you’re in and rediscover your inner childhood dreams – and just go for it.

16:34 – What is freedom for you? For Gideon, Freedom means being able to look back at your life and say that yes, I am happy. Yes, I helped people. Yes, I made a difference. One way to look at true freedom, Gideon says, is the freedom to serve. The freedom to make the world a better place.

19:23 – Time Travel Moment, Part 2: If you were starting over from scratch today, with nothing but your experience, what would you do? It doesn’t matter where I’d start, Gideon says. What’s important is that I start. What’s important is taking that first step

23:51 – What’s one of your personal habits that you strongly believe contributes to your success?

24:06 – What’s one piece of tech, app, or equipment that your business can’t live without?

25:37 – What book would you recommend? A few classics that are, in Gideon’s opinion, must-reads: Think and Grow Rich by Napoleon Hill and The Law of Success in Sixteen Lessons, by the same author

27:58 – Who is your public hero?

To get more from Gideon, visit http://gideonshalwick.com/