What’s up, Freedom FastTrackers? I’m here with Jake. He’s a badass, and we’re super excited to be talking. What’s up, Jake? It’s great to have you here, man.
Jake: What’s up, man? It’s great to be here!
Chris: And I can’t even—I can’t even stop the huge smile I’ve got on my face, because—normally, listeners, as you know, I do like a big intro about who this person is, and I’m like; “Jake, how do you want me to intro you?” He was like; “Well, you know, just like everybody else. Just intro me as Jake Ducey is a cool badass guy that’s got three books, travels the world, speaks on stage, and…” [laughs] It’s awesome to have you here, man. I’m so excited to be talking about all sorts of things. I don’t know where it’s going to go, listeners.
Chris: Jake, man, I’m excited to have you here, and I feel like I’m just talking to a brother. We’ve connected a couple of times before and I’m looking forward to having you on here and learning more about you as well, so it’s exciting.
Jake: Cool, brother! Thanks for having me. I’m looking forward to seeing where the conversation goes too.
Chris: So, you’ve got three books and you’ve been travelling, speaking in person, awesome stuff—you’ve fed a bunch of people and some charity drives, and—you’ve got a great story, man. Listeners, you can grab the books on Amazon. I want to get you straight into that. There’s Profit From Happiness, right? The Purpose Principles, and Into The Wind. You’ve done some pretty awesome things, and I would love to just start in the most traditional way—after the most untraditional way—which is; dude, would you be so kind as to share your story with us and let us know a little bit about your journey?
Jake: Yeah, man! Well, everyone, I think, can relate to sitting somewhere where you wonder if it’s really what you’re meant to do with your life. It could be sitting in traffic in the morning, it could be sitting at a desk at a job, it could be sitting in a desk in a classroom—but you’re like, “Is this where I’m supposed to be?” And for me, specifically, that was being a 19-year-old freshman in college, thinking I’m going to go study business, and then I’m going to go get some job and sell something because I’m tall—and I was on a basketball scholarship, and they say, you know, when you’re tall, you can sell stuff. I just was listening to what everyone said I should do.
Jake: One day in economics class, I wanted to know why we couldn’t audit the federal reserve in about economic debt that the American economy is inheriting to the next generation. And that’s a reasonable question in economics and business class, and my teacher basically said, memorize this, and this isn’t a creative discussion class. And I realized then that it wasn’t really going to help me to—me, personally, at the time, my interests were to get involved and make a difference, and I saw everyone around me just kind of being groomed not to solve these big problems. And that led me to start saving a little bit of money, a few thousand dollars, went backpacking around the world, and that turned into the first book that ended up selling twenty thousand copies. And then Random House picked up the others, and—so, long story short, it was this whole thing that you introduce me as was started by sitting somewhere, I was like; “Is this what I’m meant to do?”
Jake: I left the class angry, thinking, “I could do something more with my life.”
Chris: It’s so funny, those moments. You know, the times that we remember that actually make the change. We have so many random moments. I can just remember some really strange ones, but the ones I remember the most are the ones where I made massive decisions, like yours—get out there and set out and do things. It’s such a, it’s so great to meet you and to be talking to you about this, because a lot of people don’t go and do that. They don’t go and travel the world, they don’t go and experience that, so.
Chris: What do you think was it about you that was different? Like, with so many people saying no, or saying, two thousand dollars isn’t enough, like … how did you kind of cultivate the belief? Was it your upbringing to go and do that, or…? How did that happen?
Jake: No, it was the opposite of my upbringing. My mom cried. She thought I’d ruined my life.
Jake: I think that I heard someone say one time, most people are gambling on the biggest risk of all, and that’s the bet that one day, then we can have the freedom or the money to buy back the time that we’ve wasted.
Jake: And I think that we get conditioned into thinking we can live secure lives but, you know, the stats are clear that nine out of ten people are dying with less than ten thousand dollars and virtually no financial assets, seventy-five percent of Americans say they’re actively disengaged from their jobs. Following this traditional path isn’t working, and I think as a young person, I saw my parents and most of the people’s—most of my friends’ parents get divorced over money and working jobs they never wanted, they were stressed out, and I think something finally clicked. I said, “You know what? I need to make sure that I actually create a career that can make me happy.” I think that walking away from that and going the path unknown is—it’s a scary thing, and it can inhibit us and stop us from, you know. It’s like, the worst that happens for me, was like, I go back to school—
Jake: — it’s like, nothing bad is going to happen. Just go to a community college and, like, I’ll work my way back into something.
Chris: You know what? Sometimes I think worst-case thinking is the best motivation ever. It’s like, you can think about all of these possibilities, but I love basing decisions off of—okay, so what’s the worst case, here? So, like, if I do this and it all goes to crap, what’s the worst that—okay.
Chris: If you’re going to start, and then it fails, well, you just end up back where you are.
Jake: Basically, yeah!
Chris: You start your business. If it goes well, great! If it doesn’t, well, you just get a job similar to what you’ve got right now. So, it’s huge.
Chris: So you, obviously, aren’t in a job anymore. You’re in a—you have a business. I’d love to hear a little bit about your business. You’re a coach, you’re a speaker, consultant, you run workshops. How is it that you’re supporting this lifestyle? Would you like to tell us a little bit about your business?
Jake: Yeah, well, you know. I had a book come out this year. This is, uh…November, I had book come out in the beginning of summer. Middle of summer. So, books. A publisher. And I have, I get speaking engagements, I just ran a fifty-five person workshop, people from five countries were there two weeks ago. November fifth and sixth, so.
Jake: I do coaching, I do group programs. You know, helping people that are in specific areas in their life, partnering them with accountability partners. Speaking engagements. So, yeah! A little bit of everything.
Chris: I saw a recent video of yours, about the coaching industry. There are lots of good coaches, but then there are also others as well. Would you like to give us a bit of insight on that video, because I personally thought it was hilarious. You got a share and a thumbs’ up from me. [laughs]
Jake: I just made a goofy video! I think that—I made a video where I just took an extreme example of, I guess, a typical person in the personal development industry that maybe the average American pokes fun at. I mean, you know. It was probably a bit of myself, and I expounded on my qualities. It was just a little fun video. I think, sometimes, it’s nice to prove a point, show an example to—I know there are a lot of coaches and people like that that are familiar with my work, and so I think it can help us lighten up and connect back to what we’re really trying to do, which is to serve people.
Chris: The video, for me, really—it was really great. And, obviously, it’s similar to the ultra-spiritual one that came out a while back, but. The video for me was great because you allowed yourself to not try to be anything other than you are, and I loved that. Every single thing in that video was actually things that you did. One of the things was, you got a book with a celebrity, and I was loving it!
Chris: The thing that I loved about it, Jake, most importantly—and what I have written down here, to really discuss with you—is just being…one thing I noticed about you online, and especially [in] that video, is you’re just so you. Even with that intro today and everything, it’s like, eh. This is me.
Chris: And I see a lot of people not wanting to do that. They don’t show up that way. Has that been quite important in some of your success and what you do, or is that just…is that just how you roll?
Jake: I think it’s everything. I think that’s the only reason that I’ve had any relative level of, you know, success at this. You know there are a lot of people doing this, and the majority of them don’t have a business. No one’s really checking out their work. They’re not a profitable business and they’re not really reaching and serving people. I think one of the greatest competitive advantages is to be yourself in a world that’s constantly trying to make you something else. I think one of the biggest competitive advantages is to be ourselves in a world constantly trying to make us something else. Everyone’s concentration spans are really, really, really short. So if there’s a hundred million people trying to make motivational videos—because there’s a lot of people doing this. And it grows every day!
Jake: And I think that it’s easier to reach people that can sense that, and I think that that’s helped me. I think, also, I’ve spent a lot of time trying to be like other people, and it was when I had the least fun with what I was doing. I want to have fun with what I’m doing, and feel like I’m an artist, and I’m creating. I’m getting craftful and just really being me. Not, like, putting this mask on. Because even if it made me make more money by catering a certain way that wasn’t who I am, you know, I want to do what I do to feel good.
Jake: I like this quote that I say a lot. It’s, uh; forget being a professional. Find out who you are and turn that into a profession. That’s what a brand is! It’s really an extension of the person.
Chris: It is! And turning what you’re already good at into a business sounds really easy. It sounds easy, doesn’t it?
Jake: It sounds easy when everyone else is trying to turn a business by trying to be like someone else.
Chris: It is. It is.
Chris: And you’re right. There are so many people rushing to social. There are so many people doing this, so many people starting these businesses that really seem authentic, and they don’t work. But for the listeners out there, what’s different with you and your coaching? Because there are a lot of coaches out there and, honestly, most of them don’t survive as long as you have. I see your videos from years ago on their social media, and one thing about that is; people that have been here a long time, they’re doing something right. So, what is it that you do in your coaching?
Jake: Um. What do I do in my coaching…? You know, everyone listens to this, you’ve heard people say everything I’m saying before. I think it’s just our own unique energy, and sometimes it meshes with the right people. I guess it’s less what I do and, you know, some people vibe with how I do it, and some people don’t. I believe that—I heard this quote one time, that everyone’s a genius, but the world de-geniuses you. Everyone’s a genius, but the world de-geniuses you. And a lot of people don’t really believe that. I actually believe that. Albert Einstein and Gandhi and Steve Jobs and Oprah and Mother Teresa and whomever it is that someone’s inspired by in any industry, from humanitarian to tech, I believe that every person’s tapping in to some special place within us that all of us can tap into.
Jake: There’s a quote by Aldous Huxley: “If the doors of perception were cleansed, everything would appear to man as it is, Infinite.” And I think if you look at Steve Jobs, if you read his biography, his employees would call it his reality distortion field. He’s like, “I just don’t accept that. I’m going to create my own reality,” and I think all of us, and, you know, my goal is just to invite people into that part of themselves that maybe no one’s ever told them that it exists, or supported them in exploring, and trying to create their lives knowing that they have access to the same type of creativity—the same type of mind and thoughts, and consciousness and human spirit and power that anyone else has ever had before. And I want to hold people accountable to that in a fun and playful way.
Chris: Fun and playful seems to be everything for you, which is really refreshing, actually.
Chris: I think you’re right, man. When I looked at your site, and I was really exploring, you know; “Who is Jake?” and having a look around, as I do before every single show—one thing that really struck me on your website was this. It was right down the bottom, and I’m not sure if you know, or even remember putting it on there, but you’re like; “Coaching’s going to cost you a heck of a lot more than money.” And then you elaborate on how it’s going to take energy and all these different things, and transformation’s going to take more than just money. So, one of the big questions I wanted to ask you is, what’s the difference?
Chris: I’m sure you’ve had people that spend money and don’t get a result, and don’t transform, and don’t change, and then you’ve got people who do. What’s the difference?
Jake: You know, sometimes it is when they’re making an investment that stings them? It makes you do the things that another person won’t do. It’s like the difference between a thirty dollar gym membership and a personal trainer that’s $200 a session, and it’s costing you a grand a month. You’re going to show up in a different way. I’ve definitely seen people show up differently—which I’ve done in my own life! If I’m like, “alright, I guess I’m really stepping into this. Now I have to. I want to show up.” And I think—I mean, it’s a great question. I think that [pause] I don’t know! I think you’ve got to want it for yourself, you know? I can’t make you do anything. No one can make you do anything in life. No one can make you do anything.
Jake: You may think that someone makes you do something, but you chose to do it, ultimately. Viktor Frankl wrote that awesome book, Man’s Search For Meaning, about being in the concentration camps. You know, the worst conditions – to me – imaginable.
Jake: He said; no one can make me think anything I don’t want to think. Through the worst torturing and experiences that anyone could ever have during these Nazi camps, he would have spiritual freedom and spiritual liberation, because he’s like; “They can’t make me think what I don’t want to think. As long as I have control over my own mind, I’m free.” And, so, I think that—I don’t know where I’m going with that, but—
Chris: That’s such a good book, man. The bit that I love in that book is where he talks about how he felt he had more freedom than his captors. Did you remember that? That’s like…I like paused on that. I had tears in my eyes, and I was like, what an amazing book. What an amazing story. So many of my mentors had talked about it. For him to have more freedom – and that’s something you talk about as well (and I obviously talk about it): freedom. That was so huge. He felt sorry for them.
Jake: Yeah, I know! I could tell you—you were getting, your head bobbed, and I could tell that you had read the book. Yeah, it’s—it’s mind-blowing to see the conditions which he went through, but kept his spiritual connection and his connection to something higher into his real freedom in life was inspiring.
Chris: It is, man, and I really believe that there’s so much education out there that we can get. And one thing that I always say to people, I’m like; no matter where you are right now, you can tap into podcasts and books like that. You can be watching on YouTube. We’re so lucky right now. There’s no excuse. You know what I mean? Like, maybe fifty years ago, there’s an excuse to not know how to change your mind or to build your life, or to do what you want, but there’s just not an excuse anymore.
Chris: I’d love to hear some of your favourite books. Where do you go to get your information?
Jake: I like a lot of old authors. I like Neville Goddard. He writes about harnessing the power of imagination in the conscious and subconscious mind. I like this guy, U.S. Anderson. He’s another really old author. He’s really neat, too. Three Magic Words. I like older authors a lot of the time, but I’m reading really cool book right now by a guy: Dr. Joe Dispenza? It’s called Breaking The Habit Of Being Yourself—
Chris: Oh my God, dude.
Jake: –it’s amazing.
Chris: Just—for a moment? Oh, my God. What a book. It is next to my bed right now. Do you watch Gaiam TV?
Jake: No, I’ve never watched it.
Chris: Okay, dude. It is—and listeners, if you’re listening to this? You need to look at the TED Talk of Breaking The Habit Of Being Yourself. Have you seen the TED Talk?
Jake: I didn’t even know there was one!
Chris: Dude. It shows—this blew my mind, and I have shown so many of my staff, my dad, my mum, my grandmother, talked about this on her birthday…I’ve shown so many people this video, man. This video, he shows—it’s amazing—literally neurons in the brain? He shows them, as someone’s learning, breaking apart and reconnecting somewhere else. You get a visceral experience. When you watch it, you get this—and listeners, every link and every book’s going to be in the shownotes. Dude, I love that book. I think that he’s one of the smartest dudes out there.
Jake: By far, man, yeah!
Jake: The other guy’s Neville Goddard. So, Neville Goddard is like a little bit…he’s talking about the same thing, but without science and neurology. He talks a little more philosophical and mystical? But they’re both talking about the imagination and changing your concept of yourself and your conscious and subconscious, so I’m really into that! That’s like my favourite thing to learn about.
Chris: Me too, dude! Me too.
Chris: So, there’s probably someone listening out there, going, well this is a really interesting conversation, but how do I change? I think that, where I would like to go with this conversation, is—I’d really love us to talk to that person. Talk about how change can be created, what elements they need to have, and just the, I guess the general capacity that we do have to change.
Chris: So, what are the steps to creating your dream life? Do you have some steps or a system, or…?
Jake: Yeah! There are some things that I go through, that I work with my clients on, but everyone’s different, you know. You can follow it: a step, a system, a mentor, or you could have an emotionally traumatizing—God forbid—you know, that catapults you to change. Those are two ways to change. One’s voluntary and one’s an emotional impact situation that causes change. Now, everyone here is listening to this because they’ve made the choice to change. They want to improve their lives. And I think that one of the biggest problems that we face as people is an information overload. There’s an oversaturation. So it’s easy to get entertainment through insight. We just basically consume entertainment.
Jake: I don’t watch TV! I don’t scroll through Facebook. I listen to podcasts! But we’re just—we never act on anything, and that’s what – I’m sure what you’ve learned. Most people don’t ever act on something. Even if they say they’re going to do it, they still don’t do it.
Jake: And, so, I would invite you listening to this right now to be that person—you know, Chris has created a platform where you really can be supported in taking steps to really create and move confidently in the direction of your dream. What I would invite you to consider would be, you know, when this ends? Or pause it right now. More than listening , we want people to be taking action. And then you’re like, I’m listening to the rest of that, because this actually made me do something!
Jake: I always say write out your vision. Bob Proctor says it in a way I love. “I’m so happy and grateful now that______.” Start with that. If you like pen and pad, or if you like Microsoft Word. “I’m so happy and grateful now that______.” And write out your vision! Like, what do you want to do? How much money do you want to make? Where do you want to live? What are your relationships? How do you feel about yourself? What type of work are you doing? Just, like, really your vision for your life and who you want to be. Just like, no-holds-barred. Not thinking about the outside world and what’s giving your report cards or your current situation. Stepping out of your current self and saying, what do I want to create moving forward, given that I do have this ability to create the life I want?
Jake: Just go from there, and write it out. Mine’s on my refrigerator, right over there. I read it every single morning. Every single morning, I just read it out loud. I get involved in it, because I’m trying to hijack and brainwash myself before the world brainwashes me and says; “well, you’re just Jake. You know, you’re 24. You have really long hair and you don’t have a college degree. You can’t have a million dollar business.” Because that’s the way our mind works! It’s conditioned to behave negatively in our world. And there are agendas for that, so we buy things we don’t need. But if you step outside of that, and you say; “what’s my vision?” You read that every day, you start to, you know, get involved in that. The same way when you first fall in love and, like, the person you’re in love with, their head is like a hologram on top of your windshield. You can’t stop thinking about them!
Jake: You’re in this thing emotionally and mentally and spiritually, and I’m saying do that with the person you want to be and the dreams you want to create. And then, you know, when you have that vision, just…I call it the Rule of Five. Five simple things that you can do every day to move closer to your goals. You don’t need to work 18 hours a day. I know there’s a bunch of internet entrepreneurs that glorify that, and, you know. They say you’ve got to work eighteen hours a day, and they preach that. That’s not my belief system. That may work for them, but for me, I like to also create something outside of the context of that, so.
Jake: Rule of Five is five things you can do every single day. You can pull out an index card, and you can pull it—five things, every single day. So, three of my things today is, I did three interviews today. That’s three things to move closer to my larger vision, which is to reach millions of people and to do this on a bigger scale! That’s three things, you know. I don’t need to do a hundred things in one day, so. Whatever your vision is, just start it. Bob Marley says, if you don’t start somewhere, you’re never going to get nowhere.
Jake: And then you just cross them off your list as you go along. Carry your index card in your pocket, so you see it all day. Even if you’re working a 9-to-5, you can still do it for thirty minutes at night, or just work two hours on the weekend to start. That’s how my girlfriend started. She started saving as much of her 9-to-5 money as she could and now she’s a full-time artist and she has a great income! It took her time to do that, but she worked five little actionable tasks every day and she knew what her vision was. I think when we actually take the steps to do that—you don’t just listen to this and say, “that’s cool,” and in your head you kind of imagine what your dream life might look like, and in your head you kind of think about what type of steps you can take, and then you forget it because the world brainwashes you or hits us in the face, or something happens and we get really busy—and then we don’t do it.
Jake: So, I think start there: vision, and five things you can do every day, and every day, keep working on that. Chris has—obviously you’ve created a support system to help people once they’re helping themselves and they’re taking action, so. Start throwing bullets on the wall, and I’m sure there are a lot of awesome other materials that can help you take the next step. Just look at other people that have created what you want.
Chris: Create action. I love it. Action is the key. It really is. Obviously a lot of people will sit there and be able to get the information, and get themselves started. Write that vision, get the five things, and then work it. Get moving them. Get them to actual visceral action.
Chris: I’ve a real signature question I love to ask, and that’s because I really believe the fastest way to get to where you want is to find people that have already been there. So here’s the question—it’s two parts. First question is this: if you could time travel back to the moment you were starting, and you got to sit down next to that person, all the way back then—you’re sitting down, you’ve got five minutes, three minutes, however long, and you just get to impart as much wisdom onto the old Jake that you could…go.
Jake: I’d say, “Hey, look man. You’re 19 years old. One of your heroes and your big inspirations, his name is Bob Proctor, he’s 82 years old. He’s over 60 years older than you. He’s been doing this for 55 years. What I’m saying is, if you’re really committed to creating the life you want, and this is who you want to become, this is bigger than a one-year vision. This is a forty, fifty, sixty year vision, so. Dream big, but remember to stay patient. What you think you might—Tony Robbins says, ‘most people overestimate what they can accomplish in a year, and they underestimate what they can accomplish in a decade.’ Most people are going to quit after two months, six months, one year, two years.”
Jake: Chris, you said, before we started—or maybe it was during this interview—that you noticed a lot of these coaches, they’re in and out pretty quick, you know. So if you can keep a larger vision and keep staying the Rule of Five—five simple steps everyday—and don’t fret. Don’t fret. One person falling out or having one certain thing to happen a certain way with one person rejecting you, or you want to work with one person and it doesn’t happen—just remember this bigger vision. It’s beyond any particular people or any particular rejection. It’s this larger vision you’re moving towards, so…I would tell myself that. Having a really big vision and being patient.
Chris: The second part to the question is this: if, right now, you were starting out from scratch. The only thing you’re allowed to take is experience. No money and no personal contacts. All you have is your experience right now. You’re down to nothing, and no one will talk to you that you already know. You don’t have any of those contacts that you spent so hard making. How do you start moving towards what it is that you want?
Jake: Do I still have my Facebook and everyone following me?
Chris: [laughs] No! You can’t have any of that. You just have your knowledge, that’s it.
Jake: Okay. And if I was trying to do what I want to do, I’d get a phone. And I’d probably start—you know. I’d make an Instagram and a YouTube, and I would just recreate what I’m doing. I was talking to a guy that I’m coaching, and he’s starting in a similar space. He said, “What’s wrong with people? I got 70 views on my video, but only 2 people liked it! But there were 70 views. That means 68 people watched it, and they didn’t like it or comment!” Just like, little things. And I was like, “Dude. Just get involved with the process of it. Get involved with who you are and start expressing that.”
Jake: I think what I would is the same thing I did before. Turn the camera on and start sharing my story and hopefully, you know, it inspires and connects with people, and I would just do the same thing I did, really. I would just start over, you know, and just rebuild it. I’m not, like, this really brainiac, like, business-strategist person at all. I’m just like, I put my content out and I stayed consistent with it, and now I’m—you know, I didn’t even have an email list ‘til a couple years ago. I did everything backwards.
Jake: I would just start coming from pure place and sharing my gifts and my passion, whether that’s what I like to do—which is this—or whether someone wants to make the perfect juice company, and it’ll help someone overcome cancer! Doesn’t matter what it is.
Chris: Dude, we’ve covered a lot. Right from that 75% of Americans are actively disengaged from their jobs, that 9 out of 10 die with little or no money, covering your story—and it’s awesome to hear someone else taking action and doing big things. I love some of the books, and I especially love the quotes. We’re going to make sure that all those quotes, and if you’ve been listening and you want to grab all those quotes, we’ll put them on the shownotes. I love the steps of write out the vision. You know, five steps a day just to get started.
Chris: Man, it’s been an absolute pleasure. I’d just like to ask; how would you like to leave the listeners today? What’s one last thing that you’d love to part across time and space to wherever they are, plugged into this experience? How would you like to leave?
Jake: I’d say no new information. I would say to actually do make that vision, and actually do make your first five actionable steps that you can take, and if this speaks to you, share this video. Share this audio. Whatever it is. You maybe found Chris’s work because someone else shared it, and then you saw it, so imagine who else you can reach, so. Share things. Let’s build this movement of people that are really recreating themselves in the world. Make that vision and take those actionable steps.
Chris: Thanks, man. And I know that time is valuable. In fact, I know that time is the biggest currency, so I know you’ve invested some time to be here, and I’m absolutely certain there are people that would like to learn from you more. Where do they go if they do want to connect with you at the moment?
Jake: Well, if you’re on Chris’s website, then you can see how you spell my name. Last name is “D” as in “David,” U-C-E-Y, Jake Ducey. That’s it across all social media. Jakeducey.com, Jake Ducey on Facebook, Instagram, YouTube—all that fun stuff. You can check out all the stuff that we’re doing and, you know; love to hear from you.
Chris: And, listeners, I want to add some weight. I’ve known of Jake through some common friends and things, and then got to meet him a couple times. Every time that I experience your work online or here or then, I always get this feeling that you’re just showing up as you. And that’s very rare. A lot of people can show up as different in different situations, and so I really wanted to say; if you’re listening to this show, and you’re looking to create some sort of transformation, I highly recommend that you go check out what Jake’s up to, because I appreciate everything he’s doing.
Chris: Thanks for being here, man.
Jake: Yeah, man, thank you! I loved it, dude. Thanks for the kind words!
Chris: Listeners, live with total freedom. Free your mind, free your time, free your life, so you can do more of what matters most. This was the Total Freedom Podcast, my name is Christopher Duncan. Make sure you go across to christophermduncan.com/podcast. Download, like, subscribe, and share this, and we’ll catch you very soon. Smash it!
What’s up, Freedom FastTrackers? I’m here with Jake. He’s a badass, and we’re super excited to be talking. What’s up, Jake? It’s great to have you here, man.