Chris: Hey, Total Freedom Podcasters! Chris Duncan here, and today I’m with a new friend and I feel like we’ve connected already. It’s taken 20 minutes for us to get started because we’ve just been sitting and talking like old friends. Nancy Klensch is the founder—I guess the creator and innovator of Summit Kids, which is an amazing company out in Canada. Nancy, I just want to welcome you from my heart to being on the show. So welcome.

Nancy: Thank you, Chris. It’s great to be here.

[00:00:51]

Chris: It is, and we were talking off recording so much we had to say pause, let’s get started, because we were talking about one thing that I think is so important, and it’s possibly going to end up being name of this episode, which is; “Don’t complain about the world; create the world you want.” I want to start off right there, right where we were, and say; why is that so important to you?

[00:01:13]

Nancy: It’s so important. I mean, that’s the ultimate definition of freedom, isn’t it? It’s creating the world that we want to live in, and that’s just a great place to be, and it’s a great compass to use. I never intended to be an entrepreneur. I didn’t even know I was an entrepreneur. What I did know is what I wanted my life to feel like. I didn’t have these goals that were monetary or anything like that, and people would say to me, “What do you want?” and I’d say, “I don’t know, but I just I know what I want my life to feel like”, and so if I use that as my compass, I’m always going to be heading in the right direction for me, and by default I end up creating a world that I want to live in, so that just becomes the path and whatever that looks like.

Chris: There’s so much in what you’ve just said, and I don’t think that you quite understand how much there is in that, because it’s phenomenal. I say that by what I want it to feel like. And I’m going to circle back around to that statement, because I want to give us a nice introduction of who you are, but that is such an important thing. It’s so critical, and so I’m falling in love with this conversation so much already.

[00:02:40]

Chris: Let’s hone in on that you didn’t intend to be an entrepreneur and talk about your story, because you now run a successful, multiple seven figure business, and it’s doing great things, and changing the world. You’re kind of living the dream of what a lot of people listening to this show see for themselves. So would you do us the pleasure of hearing your journey from being in the corporate world to creating what you have now?

Nancy: Yeah, for sure. It actually even started further back than that. At the age of 30, I essentially started over again. I went through a crazy divorce and I was alone with my son, so I was now a single parent and he was just a baby at the time, and he was really the vehicle that created this momentum for me. So of course I need to go to work. I’m a single parent. I don’t have the luxury of staying home.

Nancy: I started searching for childcare, and I kept running into these awful environments, and these environments that were just quote unquote good enough, and it just really didn’t sit well with me. I found a great day home for a while, and then as he gets older, the childcare environments change as your kids get older, which I didn’t realize either, and I really got pissed off. I’m the pissed off entrepreneur, and I really said, “You know what? This is not okay.” These environments that have no consideration for the child, which sounds like a contradiction because you’d think by the name on the sign on the outside would indicate that there was some level of compassion, and I didn’t find that, and I didn’t find any respect for the family as a whole, and as a parent, what you wanted for your child.

Nancy: There was not one person that, when I went in there, said, “What do you want for him? What do you want this environment to be like?” It was, “This is what we have. Take it or leave it.”

[00:04:59]

Nancy: So that’s where the change came in, and I thought I don’t like this. I don’t like this world. This doesn’t feel good to me, and I thought, what would it take for me to do this? Seems kind of easy, and I think that’s probably where a lot of entrepreneurs start, where they say, “Wow! That seems easy,” and it’s not, and then I think that’s also where a lot of entrepreneurs decide not to follow through with this dream of theirs, because it’s never as easy as the Entrepreneur for Dummies book makes of it to be.

Nancy: But I went back to how I wanted my life to feel like, and how I wanted my parenting to feel like. I wasn’t a victim. I wasn’t a product of my place in life. Being a single mom was not a bad thing, and having to go to work and put my child in childcare wasn’t a bad thing, or it shouldn’t have been a bad thing. I just did it, one day I just did it. I said, “Okay, this is it”, and I quit my job, and actually quit my job about four months before I actually even opened our doors or saw any revenues. So failure was not an option. I was blissfully ignorant. If I even had any notion of how awful it could’ve gone for me, I probably wouldn’t have done it.

Nancy: So there’s something to be said about just having blind faith and just having that compass of wanting your life to feel a certain way, and wanting that world that you live in to look a certain way, and then all of the obstacles decrease. They become these bumps in the road, but they’re nothing that [can] stop you.

[00:07:06]

Chris: I love it, and you’ve said it so many times, being guided by feeling. It’s an incredible, incredible story. The odds against any business working and getting to where you are are against it, but then having the child as a single mom without business experience, this is fantastic.

Chris: I want to just hone in on one thing, which is so many people say start something about what you’re passionate about where we want to go. But here, we’re talking about something that just pissed you off. It was something you were passionate about what you didn’t want, right? And then fell into what you want. Do you think that that was a massive part of your success, that there was so much emotion around, “I just don’t want this”?

[00:07:48]

Nancy Yeah, I think so, and it’s funny, I didn’t even have a business plan. Now, actually, seven years later, I’m going back and I’m putting all those proper business elements back in, because I was just able to barrel ahead absolutely based on I know what I don’t want. And by default it opened what happened wide open. Because I think what happens is when we zero in on exactly what we want, sure we can get it, but we don’t also get any extras either, right? Because we’re just focused on that one thing.

Nancy: When you focus on what you don’t want, the floodgate opens for all of these good things to happen. And then you think, “Wow! That was even more than I expected it to be,” and actually it becomes this self-fulfilling prophecy where it’s, “Wow! Life could be even better than I thought it was.” I just wanted my life to feel good, but now it feels great. Who knew that could happen? Or that’s a great byproduct of just not wanting this situation that sucks. So it’s a great place.

[00:09:06]

Chris:   That’s huge! That’s huge.

Chris: There are so many people talking about go and find your passion. We could nearly do a course right now; “don’t find your passion, find out what you’re pissed off about!”

Nancy: Yeah, and it’s funny because it actually hits you on a different level, and I hear it all the time, “Well, I don’t really know what I want to do,” and it’s this, and everybody’s searching, right? Searching for that big ticket item.

Nancy: When you’re pissed off, it hits you in a different place, and it really hits you in a place of action, because you don’t like it, right? You want to change that. We can float around in this sea of maybe this, maybe that, and kind of this and kind of that. Be influenced by what other people feel is important, but nobody else can tell you what’s going to piss you off. When you reach into that deep feeling of, “Damn, I don’t like that,” there’s nobody that can tell you that. They can say, “Chris, you know what? You’re crazy. How did you think this was going to work?” And you’re going to say, “I knew it was going to work, because I needed it to change.”

Nancy: When we start having these ideas of just maybe, kind of, sort of, then that’s actually the businesses that we build, right? Maybe, kind of, sort of.

[00:10:37]

Chris: Here’s what’s beautiful, and I love you for this, is you didn’t just get pissed off and go and moan and complain about it, and this is what we were talking about before, and I think now’s the right time to bring it out. You did something about it. I’m sitting in January 2017 as we record this, and I’m in the United States, and there’s some interesting stuff happening in politics that are there, and I just see this wave of complaint, and then there’s people that are out there actually acting and doing things, and so…

Chris: How come you had so much courage, to be able to go out there and actually do something? Because it is interesting, most people don’t. What was different?

Nancy: I don’t know! Failure—it just was not an option. I think by default when we take away our safety nets, and maybe that’s where we are a bit—as a world, you know, we like all of these safety nets, and when we don’t have that safety net, then we feel it’s not safe to move forward. For me, it meant there was no going back. I come from very humble beginnings, so there’s no money in my family. There was no; gee if this doesn’t work, I’m just going to call my dad and he’ll just write a check and bail me out. This was it. So you make yourself be the real deal. So, yeah, I don’t know.

[00:12:16]

Nancy: So I’m all about living out on the edge, right? We’ve got the most to risk, but the most to gain as well. And then that’s where change happens, right? I mean we don’t change anything sitting in the middle. That’s where mediocrity lives. If you want to be pissed off, piss off! I’ve never seen anyone get pissed off at so-so. Anybody who made a difference in the world has never said, “Well, I kind of had to make a difference,” right? Kind of wanted to make change. It just doesn’t happen there. It happens at the edge, where there is no safety net.

Chris: The comfort zone is one of the worst things we can get into, even though we do want to feel good, but feeling complaisant and comfortable can really-

[break]

[00:14:07]

Chris: Gosh, this is deep, but I want to ask it to you anyway. You said that you were being guided by feeling, and one thing that I find after interviewing so many people is, people who have actually been able to achieve what they set out to, is this one thing that you just said. So often, the people that are struggling, they feel less than, and they don’t get guided by their feelings, they just get guided by, you get to kind of have to …

Chris: What did you mean when you said guided by your feeling or you were guided by what feels good in your life? Could you elaborate on that? I know it’s tough.

Nancy: That’s a tough one. I think I’ve been blessed by bad circumstance. Can we say that? Where you walk out of a situation and you think, damn, that is not happening again, and I don’t want to feel like that again, so those start to blueprint in you to say … Maybe there’s probably some science around that that probably says that we veer away from that in the future, when it starts to feel like that, that we go, “Whoa, we’ve been here before”, right? It’s touching that hot element, you only do it once before you … You check it out before you put your hand back on it.

Nancy: I think for me a lot of it was my son. I’ll give him a lot of the credit. I think a lot of times when we think of ourselves, that’s where we can get caught in that victim mode. Or even in putting up with too much. I probably should’ve walked away on a lot of bad circumstances in my life long before I did. I’m a slow learner there, I think. I didn’t want that for my son.

[00:16:14]

Chris: Right: Tell us about your son, and tell us about the business that you started, because I think that that’s important right now.

Nancy: Yeah. I started Summit Kids, and Summit Kids is a before-and-after school program. My son was in a program like this, and this was the year that it all happened for me. I went in and there’s broken toys and he’s playing in the corner. Nobody’s paying attention. There’s some 19-year-old kid quote unquote watching the kids, and she’s on her cell phone, and I thought, wow, environment is so important, and when we talk about environment, it’s where people thrive, and this was not an environment where these children were thriving. This was just running the clock out until the parents show up, and I thought; my son is worth more than that.

Nancy: I needed him to be around great people doing great things, and this just wasn’t it, and this was actually standard operating for childcare environments, and the kids are older, they’re school age, so there tends to be a less nurturing environment. There are no kids crying and no needing to rock them to sleep and things like that. These are older kids, and so they’re pretty self-sufficient.

[00:17:54]

Nancy: It just didn’t sit right with me. Really I’ve been trying to build great environments for him ever since. By default, we have 800 kids that benefit from my need to have my child in a great environment. So now, I’m an advocate for these children and for these parents that just didn’t know they could ask for better, and I created this environment and my whole criteria was, what do I want that environment to look like? What do I want that environment to feel like? What type of people do I want him to be around? What type of experiences do I want him to have?

Nancy: When I started writing it out, it was all doable. He’s 14 now, he’s in junior high, but still every day at Summit Kids, I use that as my decision making process; would I want this environment for my son? These kids are so willing and capable, and they’re wanting to learn. They actually, if you leave them to their own devices, there’s more than you think that they would do. We actually had our kindergarten class a couple of years ago working on grade three science, and somebody said, “Well, that’s wrong!” And I said, “They actually, the kids drove the program. They came in every day and said, ‘We want to do more.” And so we just let them run with it, and by the end of the year, these five-year-olds were doing grade three science.

[00:19:46]

Nancy: I think we’re really not giving kids the credit that they need. So I facilitate that. I’m that vehicle. I’m that intersection between home and school. There’s a lot of things now that they don’t get from school environments, and that could be another topic, that’s another topic I could go on about, and there’s a lot of things that they can’t get from their parents, and parents are, their resources are tight, whether it’s time or money or whatever it is. So if we can be that third place for the kids, then we can provide something really great, and there are no limitations.

Chris: Your viewpoint is funny. You say the third place, because I was going to bring up Starbucks. You say the third place, which was obviously their intention.

[00:20:40]

Chris: Here’s what I see, entrepreneurs who are listening—is Nancy was pissed off, saw a problem, saw a place that could create immense value, but this is what I love is you literally just created something for you, and there’s this unconscious thing that happened which was like, “Well if I want it, other people must want it.” And this is one of the easiest places to build businesses, is build the thing that you wish was there, or create the thing that you would like to use, because it sounds to me, and tell me if I’m wrong, that you would be or are, if it was somebody else creating it, the number one advocate of this thing. You kind of built it for yourself.

Nancy: Absolutely. Absolutely. And I think that’s it. That’s that piece of that world that I want to live in. We know that we spend more time at work than we do at any other aspect of our lives, so why wouldn’t I want that piece of my life to be one of the most rewarding things that I do?

[00:21:37]

Nancy: It’s really an extension of me. There’s lots of people that have come into our environment that then they say, “Oh, yeah, I clearly Nancy designed this space or Nancy’s designed the programming,” because it really is an extension of me. I don’t even need to be there and you can feel that my presence is there. I’m not sure how my staff feel about that.

Chris: [laughs]

Nancy: I might be an ominous presence. No, I’m just kidding. I have a great team.

Chris: I bet you do! Just, scaled to the size that you have, team and systems and technologies—so I bet you do.

[00:22:17]

Chris: I’ve got two questions I ask everybody that comes on this show, and I think its such important questions to understand, after all the experience, where you are now, what you would do. Very easy. Here’s the first one.

Chris: If right now you lost it all, and you lost your business, you lost all the connections you’ve made, it’s just you and your family, and you’re tasked with the question of building a business or starting again. How would you do it?

Nancy: How would I do it? I’d probably do it in a very similar way. The beauty is you can’t unknow something. There is no actually starting back at square one again, because by default I know what I know. I’ve made a number of mistakes. I’ve had a number of opportunities. So right off the bat, I’m starting halfway through.

Nancy: I think that i would use the same guiding principles. I would say, “Okay. Here. Maybe I’m in a different phase in my life and, you know, and the situation looks different, but what do I want it to feel like? What do I want that next, that next piece of my evolution to look like?” And just start designing that. I don’t know maybe it will be another thing that would piss me off. There’s a lot of things, and you’re right, there’s a lot of things right now going on in the world that we could say, “Damn, if I could just change that.” Well, I don’t know, then go and change that. And that’s a great place to start.

[00:24:06]

Chris: It’s an amazing place to start, and I wish that everyone listening hears that, because I see a lot of people that are annoyed and pissed off at things, and then I see this amazing person I’m talking to today, who wasn’t just annoyed, that actually started it.

Chris: So here’s the second part to the question. If today you got to fly back in time to when you first started, so back to 2008 or 2009, and you have a minute or two minutes to give yourself advice, what advice would you give yourself right back at the beginning?

Nancy: Two pieces of advice. One, run your own race. I’ve never been caught in what anybody else is doing, and every once in a while, I have some of my teammates that are going, “What about this and what about that and what’s going on out there?” Like I say, I was so blissfully ignorant when I started … And keep running your own race. People will say it’s not going to work. People will say you are crazy. I think we have a small dose of crazy in us just wanting to get out into the world and change stuff that pisses us off, and that’s fine.

[00:25:20]

Nancy: And probably the big thing is also, success and accomplishments are different. And I don’t really think I need the difference between them. Even in conversation, we use the terms interchangeably all the time. You can have all sorts of accomplishments. You can win awards, and you can get all sorts of accolades, and you can still wake up in the morning and not feel like you’re being successful. So those are two different things, and really not to be confused by them. I don’t think there’s a wrong answer. You want to chase accomplishments, great. If you want to chase success, great. Just understand that they will feel different, because they’re not the same thing.

Chris: I love how guided you are by what feels right. That’s really important to me and I really appreciate that, because having that guiding internal force, I don’t think you can ever go wrong, and even sometimes when you’re going into things that are tough, if it felt right to go into it, you kind of needed to do it. Like I said, it’s cool.

[00:26:32]

Chris: So what’s next for you? What’s the vision for the future for you and your business?

Nancy: Oh, the future for us. We’re really excited. We’re launching a series of daycares, which is something I said I’d never do. I said, “No. That’s okay. I don’t need to do that.” But the more that I’m involved in this industry, the more I’ve become an advocate for children that we serve, and the more that I work with different schools and see how the school systems work. I just, by default, take on another chunk of it because, again, it’s that piece where I go that just doesn’t sit right.

Nancy: One of the big things for us is we are partnering with an extended care facility, which is a seniors home. I don’t know if we say seniors anymore, because sometimes that extended care facility could be 55 and up, so by no means what we would consider a senior citizen. What we will be doing is we will be launching our daycares within those environments, and so what that is going to create is this whole multi-generational community where our little guys get to interact with the extended care residents.

Nancy: It fits on so many different levels. We’ve got little guys who their grandparents are halfway around the world, and so they don’t have that figure in their lives. We also have these residents in these facilities that don’t really have access to children anymore. The one facility that we’re going into has a dementia unit, so by default these people don’t get out, they don’t get out, they don’t get to experience other people, and so we are building this really great program to connect these groups together.

[00:28:47]

Nancy: Because at the end of the day, humans need humans. We know that. We know that we die without human contact. If we’re building environments for both children and people at the other end of their lives, we still need to make that human piece such an important part. And there’s just a million things that we’re going to do with that. We’ve just been hammering out the initial agreement and partnership, but this for us it really does create a whole new world literally.

Chris: It’s amazing. I feel so moved that you’re doing that. I think that one of my biggest blessings in my life is I did get to hang out with my grandparents. I believe that in most of the Asian world, that the parents are out working and the grandparents are actually the ones to raise the children, because they have the time, and the parents can then get out and work, and it’s like we’ve missed that a little bit in the Western world. So I love that.

Chris: We’ll talk off air a little bit more about that, but thank you so much for being on here today!

Nancy: Thank you so much. This has been exciting.

[00:30:06]

Chris: I’m just looking at my page here and out of everything you gave everyone permission. That’s how I feel today is that today you got permission to be guided by your feelings. If you’re pissed off by something, then make something better. Be guided by that and don’t be a victim. Go out. Failure is not an option. Run your own race. Focus on success.

Chris: And something that was unsaid but was there, was a complete focus on service. You are a servant entrepreneur to the highest degree, and that’s exciting, and so I am inspired just being here listening to you. You’re amazing. Thank you for being here.

Nancy: Thank you. Thank you so much.

Chris: And I guess there’s only one other real question is people that want to reach out and connect, maybe they like what you’re doing, they’re in a different part of the world, they think they could—is there an email or is there a place they can go to if they want to reach out and touch base with you? Or visit Facebook? What’s—

Nancy: Yeah. Our website is summitkids.ca, not .com, .ca. We’re in Canada. My email is nancy@summitkids.ca. Yeah, would love to hear from any of the listeners and let people know what we’re doing, and there’s so much more change to happen out there, and yeah, everyone officially has permission to be pissed off.

Chris: [laughs]

Chris: This is the Total Freedom Podcast. My name is Christopher Duncan, and this is Nancy Klensch, and it was so good to have you here. You have permission to be pissed off today. Live with total freedom. Free your mind. Free your time. Free your life. And do what matters most. And don’t let that pissed off thing stay in your reality. Have a great day.

Chris: It’s so funny. Let me just turn off the recording.

Christopher:                         My name is Christopher Duncan, your host. I interview top experts and guests who have achieved total freedom and share with you the strategies that I have used, to don’t just create one but help over 200 people start a six figure freedom business where they can travel, enjoy their life and make the money they truly deserve. Enjoy the show …

Taryn, I’m so excited to have you on the show. Listeners, Taryn Southern is a musical comedian, actress, video blogger, creator and starter of Taryn TV, which it says here at 400,000 subscribers, but I swear you’re about to hit half a million subscribers. I have to say I haven’t come across you until just recently but I’m super impressed Taryn, by what you’re doing. I watched your stuff on virtual reality. You seem like somebody who has done so many amazing things and I just had to go, “Wow! I need to know this lady,” as I’m clicking through your videos, looking at what you’re doing and looked at your Wikipedia page and so, I’m really inspired to have you here so thanks for spending some time.

Taryn Southern:                 Oh, thank you. That’s so kind of you. I’m happy to be here.

Christopher:                         That’s awesome because for me, being someone else who also wants to get out there and share a message and change lives and do big things, sometimes it’s great just to see other people doing it, but the thing I always know is no one lands on top of a mountain or even really thinks they’re at the top of a mountain. So, I’d love for you to fill us in in your story and where you started. Give us a bit of a journey because I’m sure there’s some fun things in there.

Taryn Southern:                 Sad part is the journey just gets longer and longer every year that goes by. I used to have a very concise journey. Now, it feels like a little longer so I’ll try to keep it elegant. I think brevity is the key to elegance. I tend to be long-winded though so we’ll see. I grew up in Wichita, Kansas. I always knew from … I think from seven years old that I wanted to travel the world and see what else was out there. I had this big map above my bed and I would mark down all of the places I wanted to go and see. I just had any quest for adventure and discovery. That followed me through high school. I spend several summers out in Los Angeles; drove out with my dad. I was like, “Dad, let’s just go to LA. I want to figure out what the entertainment industry’s like.”

I had done a lot of plays and musicals growing up as a little kid so I was certainly interested in entertainment. Auditioned for American Idol when I was 17 years old. That was early on in American Idol history. Made it into the finals but had never performed in front of an audience before outside of my high school theater. Certainly [inaudible 00:02:46] national television and my nerves just couldn’t take it. Right before my first semester of college, I forgot all of my lyrics in the final round that I was on American Idol on national television.

Christopher:                         Ouch.

Taryn Southern:                 Pretty soul crushing. With my tail between my legs, I went back to school, which was University of Miami in Florida. The furthest place from Wichita, Kansas that you can get, both culturally and geographically, and decided to study anthropology because I thought I’m not destined to do entertainment, it’s just not for me, I’m not good enough, I can’t crack it. Studied anthropology and that was fascinating. I studied [psycho-chronocology 00:03:26] specifically. Hallucinogenic drugs was my senior thesis.

Christopher:                         No shit.

Taryn Southern:                 Yeah, so went from this very specific way of thinking in how I was raised in the kind of community I grew up in to something that was polar opposite. I did fieldwork in Peru and Belize. My whole world was just cracked open. It was like, “Oh my God. I just can’t believe that all this exists out there.”

Christopher:                         Wow.

Taryn Southern:                 When I graduated, I just felt this immense pressure from possibility, which was probably an amazing thing but also really scary because I realized that all the plans I had had for myself to pursue a traditional career, work my way up the ladder, be successful in terms whatever my parents had sort of set forth were all probably not right. That was the beginning of this crazy journey of me moving to LA and doing what I’m doing now, which has been a plethora of different things over the last 10 years. We can get into whatever you think is most interesting for your audience but that’s the background on me and making that switch into … Like, let’s do something awesome. If we’re going to do something, let’s just freaking do it.

Christopher:                         Do you know what I thinks the most interesting is, you’ve already said it, is the pressure of possibility and that should really be a book because for us and you and I are very similar age and it’s like we just grew up in this age where everything was possible. We could go anywhere on the planet. We can talk to people anywhere we want and it’s kind of, “Well, what the heck do I chose and how do I know?” I would love to talk to that person who’s sitting out there and they just … I guess I call the luxurious position. It’s so luxurious. You have all of these things but, which one do I choose? For you, how did you choose?

Taryn Southern:                 That is such a great question and I think, to be honest, why it’s such a great question is it never ceases to lose its relevance in that every single year I sit back and I feel overwhelmed by some extent by my own curiosities. I get taken in so many different directions because I can’t stop myself and so I’m always trying to figure out how to create boundaries and limitations because I think that, for the most part, that’s been a key factor in me being able to actually succeed, to some extent, at what I’m doing but also it has also yielded happiness in many areas. For me, the pressure of possibility, as you put it, it’s very real, all the time and I think in the first [inaudible 00:06:17] of it, I’m not kidding you, in college I had eight jobs. I worked as, over the course of two and a half years, I worked at a PR firm, I worked at Morgan Stanley, I worked in the investigative unit of NBC in Miami, I worked as an undercover alcohol marketer, wasn’t legal to drink, nanny, I worked as a casting director for HGTV, like the most random things because I just was so interested in so many things and I didn’t know what direction life would take me.

I ended up choosing to go to LA, choosing to pursue entertainment because it just felt like the craziest thing I could do. It felt like the most unstable thing I could do and one thing I recognized at that age was that my risk tolerance was sure to go down as I got older. The ability to pick up my bags and go to a city where I knew essentially no one and pursue a career that was completely unstable, had no handbook for success, and relied on talent and connections and I think hard work but you’re not even sure, [inaudible 00:07:27] how you actually succeed in it and it just felt like there’s no other time for me that felt good other than now. So, that’s why I ended up choosing entertainment but quite honestly, I was interested in doing just about anything.

Christopher:                         And that’s beautiful. It really is and I really love to hear from people who were able to take action because a lot of people don’t have those ideas or have those dreams, they let them go, and I always say this to people is if the fear of regret is higher than your fear of failure, then you take action because you never know what shows up when you just get in action. There’s something else I want to bring to the conversation and that’s this is when we’re young and we’re in our 20s and our early 30s, we have the smallest amount of responsibility that we’ll ever have. It only gets harder as you get older to actually then go and do things, you know. As you get kids and family, a house, and other things, as you get older, there’s more responsibility to go take those chances and so I always suggest is as early as possible we need to try as many things. It sounds like you subscribe to a similar thing to that as well.

Taryn Southern:                 I was an anthropology major. That’s what we do is we just look [crosstalk 00:08:43] and we dissect and we dissect and we dissect and then we move on to the next thing. Yeah. It’s fun.

Christopher:                         You brushed across some of your success very modestly but I’ve love you to share maybe some of your top three or five things that you’re the most proud of that you’ve been able to achieve on your time on this planet.

Taryn Southern:                 I’m so bad at … I’m really not good at talking about myself. I feel guilty. I’m like, “Why would anybody want to hear about what I’ve done?”

Christopher:                         And so listeners, if you’re listening to this on audio, I’ve just made Taryn completely uncomfortable, she’s got her hands on her face like, “What am I going to say?” And here’s why I asked the question is because I know there’s people out there listening that just want to be inspired by where you’ve got to. For me, that’s a question, you know, it’s more about us being able to share with them as short as possible.

Taryn Southern:                 Okay, sure. All right, I’m going to do my best and I just apologize if any of this comes off as self [inaudible 00:09:45] or I don’t know, I just-

Christopher:                         I don’t think that’s going to happen for you. In fact, it’s not.

Taryn Southern:                 Okay, I appreciate that. I’ve been really fortunate to … I think part of the reason that I’ve been able to do a lot in the 10 years that I’ve been in LA is because I’m just a naturally curious person. Every aspect of storytelling and entertainment has been of interest to me and so I’ve had a number of different opportunities across various fields so I’d say if I were to take like the three to five. As a television host, I think I was the youngest person ever host the Golden Globe’s red carpet for NBC at 22.

Christopher:                         Wow.

Taryn Southern:                 That was very exciting. That was early on in my hosting career. Being in that position very early on was exciting for me and a big challenge. I sold a television show that was a travel show to DirecTV. I was an executive producer and host of that, also very early in my career, which taught me a lot about creating your own opportunities in a business where most people wait for the phone to ring. From that point on, proceeded to create a lot of the opportunities for myself. I’ve written and produced or sold four pilots to TV networks and on the digital side have produced over 1,000 videos. It was obviously my YouTube channel, which houses, I think, about 300 of them, and then brands like The Today Show, [inaudible 00:11:22], movietickets.com, Glamor, various brands that I’ve produced long form or short form content series for. When I say produce, I mean wrote or created, conceptualized, and then oftentimes provided on-camera services, whether that’s acting or hosting for.

I … Trying to think … I guess as an actress, I really … I’ve been lucky enough to work with some of my favorite comedians doing comedy shows like New Girl, Rules of Engagement … I know you’re from Australia, right? So, I don’t know …

Christopher:                         I’m from New Zealand. I’m from New Zealand.

Taryn Southern:                 New Zealand. I’m sorry. That must be so offensive to hear. Moving along. I don’t know how many of these shows you are familiar with but they involved a lot of actors that I looked up to as a child so it was really fun to be working with people like … I mean, I’ll never actually forget the moment where I booked a job where I had to kiss Johnathan Taylor Thomas, who was famous from being in Home Improvement as a kid.

Christopher:                         Home Improvement. Right.

Taryn Southern:                 And I remember thinking like, “You know what? At this point? I’m done. Like I’m good for the rest of my life.” My 10 year old self is freaking out so that was big. I’d say, I produced an album, a musical comedy album, I think four years ago and one of the songs ended up on the top 100 on the radio, which was very exciting and random and unexpected. I’ve done a lot of music stuff as a result of that. That was just an inadvertent hobby of mine and I’ve been able to actually make money and perform. It’s certainly not my focus but an awesome happy accident. I would say those are four areas that I feel proud of and then I’m currently working on a documentary, which I can’t really talk about but I’m sure will … That will be the fifth part of what I feel most proud of, when I finish it.

Christopher:                         That’s awesome there and good for you and it is really great to hear those stories because I was reading on your Wikipedia and looking up on your bio and I was like, “Wow!” You know, this really inspires me to play a bigger game and do big things. You’re an inspiration and I really appreciate having you on. I’d love to really dive in and talk to the person out there who’s scared to take that jump and to take that leap because to me, when I hear your story and what it is that you’ve done, you know, just going into the acting … Well first, I’ve just to leave the hometown and then go somewhere else and then go do the acting and the musicals and then to do not to just music but also comedy at the same time, which are the scariest things on the planet. No one succeeds in Hollywood. You do. You know, there’s so many things that you’ve been able to make happen. What are you going to say to the person that sitting there that knows that they should to be playing a video game but they’re not?

Taryn Southern:                 It is scary. It’s really scary. I don’t … Wow, I have so many different thoughts on this topic. Some maybe more rooted in the foundation of practicality than others. I think doing anything that doesn’t have a handbook or a 401K plan is terrifying. Oftentimes, what I find is it’s easier to sit in the terror of the unknown than to actually lean into the terror of failure, of feeling failure. In the industry, like the one I’m in, you feel failure all the time. I mean, from my four years here was mainly stint working in traditional media. So, that meant dozens upon dozens upon dozens of terrible auditions, where I’d go home and cry, or I’d say, “That was so embarrassing,” or I’d worked so hard on this, on this audition for three days, and now it’s done because my nerves failed me or I did something embarrassing and I would just beat myself up, so you felt that kind of failure.

And then moving into a space like with digital media where you’re putting out a video, sometimes two, three times a week, oftentimes, not at the level that you would’ve hoped for or you get … I’ve certainly had videos fail massively in terms of the response and the kind of comments that you read. It’s just … You have to have really tough skin and so I think a lot of people … What they’re really scared of? They’re really scared of public failure. They’re scared of like … It could go as small as … They’re scared of … I always encourage people to talk about every fear that they have associated with starting a project because sometimes you just think it’s, “Oh, it’s so overwhelming. Like all the things that could possibly go wrong.” So then talk about it. Put it down on paper. If you’re afraid about starting your brand because … You might just discover that you have this fear of starting a Facebook page because you don’t like the idea of it having seven likes on it for the first six weeks, right? That’s a real fear. And no one should diminish that fear. That would make anyone feel sad, right?

But let’s acknowledge those fears and say, “Okay, let’s just assume that that’s part of the package,” and like experience those and feel through that so that when it’s time to actually take action, which is usually now, [inaudible 00:16:45] in and we don’t create unhealthy expectations. As it is, there is a journey and failure is required. You don’t have companies like Google become Google or Amazon become Amazon without failing [inaudible 00:17:00] of times.

Christopher:                         So true … Stop and listen to this. I really hope you’re enjoying the show. This is Christopher Duncan here. And I just want to let you know that some of you out there need to get started in building your wealth online. Have more freedom, more time off. We’ve got a few dramatic gifts online webinars, trainings, and other actionable things that you can go and learn from so you can get started. Whether you want to have more time off by using outsource [inaudible 00:17:25], whether you need a system to start or grow your business, if you need more [inaudible 00:17:30], if you need to make more money. Just by listening to this show, we want to invite you to go be able to go and get some free trainings from me and other experts. Go over to the link www.christophermduncan.com/gifts, and you will receive everything that you need to have total freedom. Now, let’s get back to the show. Write that down, www.christophermduncan.com/gifts, and let’s get back to the show. I hope you enjoy it …

So, you always tell everybody that business is nothing but a series of micro tests and you’re just testing and most of the time when you’re testing, you’re getting it wrong. I love that you talked about fear because it can stop us and I think it’s always there and I really like talking about it and getting it out there. Listeners, I really want you to take this on because I see a lot of people … I see a lot of you and you send me in emails and I hear from you and I know you want to take that action and I just want you to really hear this from somebody who I’m talking to today who has just taken so much amazing action and done so many cool things. I want to talk about some stuff that I’ve seen on your VR because I really want to talk … Do you want to talk about virtual reality today because I definitely do.

Taryn Southern:                 Yeah, for sure. We can talk about whatever you want to talk about.

Christopher:                         I love you. You’re the best person-

Taryn Southern:                 I’m an open book.

Christopher:                         Here’s something that I think that stumps people a lot is pressure from people they love. Number one, expectations from parents and then comparing themselves to others. Has this been something that you had to deal with and how did you handle that?

Taryn Southern:                 For sure. There is no version of a career in entertainment where you’re not comparing yourself to others. I’ve now, since I’ve been here for 10 years, I’ve had friends become massively famous and incredibly successful and just get the right project at the right time and it just … It catapults them and then you see other people who have these incredible successes and then all of a sudden, for whatever reason, it’s taken away from them and they just can’t get back on the horse. And then I’ve had friends that just can’t figure it out. They’ve just been trying and trying and trying and maybe they’re really talented, maybe they’re really smart, maybe they’re neither of those things, and they just can never quite find their place. It scams the gamut of all of those things and comparing yourself to anyone, it’s the most futile exercise.

So, something I always tell people to do when they are considering moving into a new career path … Sure, it’s great to understand the market and it’s great to study your idols and to try to learn from them and pick up things, but the second that you’re ready to actually do it, I would recommend to unfollow all those people on Instagram because the fact that you’re actually taking action, it no longer matters what they’re doing. And it shouldn’t matter. It shouldn’t be relevant. I think it can be really unhealthy because now you’re always just comparing yourself to them rather than to where you were yesterday. That’s my piece of advice. I don’t know. Perhaps, for other people it’s different.

Christopher:                         Yeah. You know what? Comparing yourself to where you were yesterday is one of the most important things in success. The number one thing that they found, that when it comes to people that are actually moving forward, is having a scoreboard. And having that has to be one of the foundations so you actually know how you’re moving, from weight loss to stopping smoking to making money to all those things, having a scoreboard is key to success and everybody that gets it has one.

Taryn Southern:                 I love it. I love it. It’s great.

Christopher:                         The other part was … Sorry?

Taryn Southern:                 No. Go ahead.

Christopher:                         I was going to say the other part was when it comes to parents. A lot of millennials that are similar ages to us that haven’t taken the jump into what they truly want to do, there’s this expectation of family, this expectation of you go to university or college in your example and you get the job. We’re the one of the first generations to completely reject that and say, “Well, we can’t sit there. We can’t do that.” I know how I had to handle it but did you just kind of say, “Screw you. I’m just jumping in. This is what I want to do.” Was that your attitude to it?”

Taryn Southern:                 Yeah. I think … I’ve told [crosstalk 00:21:45] My parents have … My mother is in the same job that she started 35 years ago. I don’t know that … I don’t know. I shouldn’t speak on her behalf about how much she enjoys that job but my guess is that, not as much as she should. I think a lot of us as millennials, we’ve completely rejected the notions of success and happiness that worked before for our parents. We value freedom, we value purpose, and also we are the product of the information age so we have the ability to create whatever it is we want to create.

I mean, our parents didn’t have Craigslist. So, if you moved to a city and didn’t know anyone, I can’t even imagine how difficult it was to find an apartment. Nevermind all the tools we have at our disposal nowadays for learning and for meeting people. It’s amazing. I don’t … I guess I don’t know what else to say other than you have to be your own person. You have to … What was right for your parents should have no bearing on what is right for you and there is no better time as a millennial in college or right out of high school or right out of college or wherever you’re at, there’s no better time to take the risk and do it because as you get older, and as you become more set in your ways and the things that you like and don’t like and the people and once you have kids, which I don’t have, but I’m sure that once you do, everything really does change because your priority set changes and so this is the time to explore and figure it out.

I guess in my own personal experience with my parents, I did something that [inaudible 00:23:25] the best advice for everyone. I chose to tune them out for the first few years.

Christopher:                         Yeah.

Taryn Southern:                 I made the conscious decision that I’d rather not seek out their advice because I knew [inaudible 00:23:36] helpful and rather surround myself, create a new family so to speak, in terms of my work and surround myself with people that thought like I did and would be supporters.

Christopher:                         That’s another thing and here’s what’s really interesting about this conversation. You keep on hitting on points that I’ve heard from billionaires and hundred millionaire business owners. Like again and again and again, and one of them was just saying is, “You’ll never take money advice from a poor person. You’ll never take weight advice from an overweight person.” And so it doesn’t matter, whether they’re your family or not, you always go take that advice right from someone who’s where you want to be. There’s something else I just loved and here’s something that I believe and I just want to see if it’s true for you is the biggest risk you can ever take is that you’ll sacrifice right now and sometime in the future it will be disproportionately better that it’ll make up for not living true to who you are right now. How does that sit with you?

Taryn Southern:                 It gives me the eebie jeebies. It reminds me of the whole sort of framework that I grew up with, which is deferred life happiness and I just don’t subscribe to that. You cannot put off happiness and yeah, at the same time, you also cannot avoid pain, so let’s be really clear. Just because I’m doing what I love doesn’t mean that I don’t have weeks sometimes where I wake up in utter pain and like, just like not wanting to … Like, feeling unmotivated or not wanting to do [crosstalk 00:25:02] get me to where I want to be. There are absolutely aspects of what I do that I really don’t like. I think it’s really hard to find a career where everything is roses but the [crosstalk 00:25:09] is we value things that are hard and-

Christopher:                         Did you see that Jim Carrey video where he says … Oh gosh. He was like, “My dad failed as an accountant and I realized that you can fail at what you don’t like so you might as well do what you love.”

Taryn Southern:                 Yes.

Christopher:                         I just got reminded of that. You just brought that through me just then.

Taryn Southern:                 I love that. I saw that on Facebook and I absolutely pressed the thumbs up button. I-

Christopher:                         Pressed the thumbs up button.

Taryn Southern:                 That’s currently the case for me. There are painful moments of … All the time. And it’s a lot of hard work just like any other job and I’m sure this is something that you talk about on your podcast all the time but there’s no path to just like complete and utter [inaudible 00:25:55] happiness with what you’re doing. And to have that kind of expectation, I think is unreasonable, and only lends itself towards unhappiness. Maybe I’m being a really Buddhist in my attachment to detachment but I think you have to create reasonable expectations and ultimately … Yeah, I mean, I can imagine doing anything else now but I know that for every two days of awesomeness there’s going to be another two days of really tough stuff.

Christopher:                         Yeah.

Taryn Southern:                 But that’s okay. That’s life.

Christopher:                         It is. It is. What a beautiful life it seems that you’ve been able to create for yourself. You’re doing some really exciting stuff that I’ve seen. I was inspired to watch your VR, virtual reality, and what you think it’s doing and how you’re helping people and gosh it inspired me. I watched it twice and I’ve sent it to three people. It was a great video. Would you like to change tact a little bit? Let’s talk about why you think that VR is going to change the world and what you’re doing about it because it was a great, great video.

Taryn Southern:                 Thank you. So, I joke with people in the VR community here in LA, I’m now … There’s a bunch of different little micro VR community. I joke with them that I … The first time I put on a headset, I felt the same way I did as the first time watching a YouTube video. I was like, “Oh, my gosh. This is going to change everything. Everything.” That’s why I’ve jumped in. Like fully jumped in, in the same way that I did with YouTube, although it took me a few years to actually do it. With VR, I’m most excited because … Actually a few reasons. One, I told you I studied psycho tropes in college. So, the human mind and how our brain impacts our behavior is something that’s always been incredibly interesting to me.

I obviously have a passion for storytelling and entertainment and then you take that, you combine those things together with technology and you’ve got VR. I think that why I just naturally gravitate towards it. It’s the first medium that is completely immersive. It have the ability to, I think, completely impact state change and perception of reality faster than any other medium, which there can be some negative consequences to that. I’m aware of those but I think, for the time being, I certainly sit on the positive impact side and I think VR as a medium will completely change how we learn, how we socialize with other, and how we view the rest of the world. I don’t know if you had a chance to put on a Vive or an Oculus. If you haven’t done a Vive or an Oculus, then I say you haven’t done VR.

Christopher:                         Yes. Yes. I have. I’m hugely into it. I’m very excited about what’s around the corner and I’ve had such a tough year this year that it hasn’t been on my radar but this time last year, I was hugely into it and getting very excited about what’s possible. Here’s what I think about it is … You know we’ve talked for a long time about creating visions and you’re going to create your reality into the lure of attraction so it’s very difficult for people to change this state.

For me, when I put on the headset for the first time, it was instant because it was like I got to control the projector inside of my head with something outside of it because it was that real and I thought to myself, the very first thing that I thought was, “I’m going to be able to change people’s psychology. I’m going to be able to help them feel good. I’m going to help them.” And I was thinking to myself, you know, there’s these people that we lock up in prisons and they stare at a ceiling and they just get themselves more depressed. There’s people at hospitals. There’s people that … It’s always people that we can help with it and then I saw myself in you as you were out there talking in this video, I’m going, “Holey moley, that’s exciting.” What possibilities do you see for VR?

Taryn Southern:                 I love what you just said. That’s exactly how I feel about it. It really does lend itself towards instantaneous perception shift. How you said that it’s like a …. What was the word you used to describe the movie theater in one’s mind.

Christopher:                         It’s like a projector inside your head.

Taryn Southern:                 There you go. Yeah, it really is. I think it will … If we think about our brains as like an operating system and we’re all running software, right? Religion, politics, if you’re a vegan you’re running vegan software, and these things take in inputs and then spit out decisions, emotions, outputs, and I think that we’re in a really interesting time in the world. Given very obvious things going on in America and abroad where we are having a tough time finding each other. It could be that many of us are running on antiquated software systems in our brain and I think that now is the time to be having these conversations but VR presents a really exciting opportunity to upgrade the software and to be able to sit in someone else’s shoes. Maybe you’ve been in Wichita, Kansas, which you might’ve grown up for the last 30 years, and you haven’t really been outside of that, and so while your viewpoint is certainly valid and should be understood, it could be really helpful to see outside of that. VR gives you that opportunity in a way that other entertainment has never been able to offer. This is helpful for anyone in the world. I’m not saying this to just Wichita, Kansas people, LA. Whatever.

I think this offers us an opportunity to grow and learn as a conscious species. I don’t know exactly when that will come, how it will look like, maybe it won’t even be VR, maybe it’ll be contact lenses, maybe this is like some version of black mirror, but I see VR as the first step toward unifying us and making us understand, really the basis behind every thought, every decision that’s spinning through our brain. How can we really make this a better world for everyone?

Christopher:                         And the possibilities to me are everywhere with VR and I really want this conversation to be one of those things that I look back on because here’s what I know is we create medium, we create media, we create good content, and then advertisers come. For the first 10 years, it’s a lot of fun. It’s this new medium like social media and then the advertisers come and then it turns into a business. But there’s this time, and I can see in the next 18 months, just creating this new place where everyone’s connecting in this new virtual reality, this new thing. Maybe it’s the next three years, I don’t know how fast it’s going to show up but there’s going to be a way to combine that with social and it’s going to be people like you with amazing YouTube presence and actually doing it through a virtual reality. I am beyond excited.

Here’s something that happened two years ago. I attended a conference in Melbourne, Australia. Do you know Anthony Robbins?

Taryn Southern:                 I do not.

Christopher:                         You don’t know who Tony Robbins is? So Tony Robbins is-

Taryn Southern:                 Tony Robbins. Yeah. Of course.

Christopher:                         So, Tony Robbins. Tony, Anthony, same thing. So, Tony Robbins.

Taryn Southern:                 Anthony Robbins? Who is that?

Christopher:                         Who is that guy? Why does he put an [crosstalk 00:33:30]. He did a … Gosh. What was it? He did a hologram seminar where he was speaking and he was in … Was he in San Diego? No. Anyway, it doesn’t matter. He was somewhere in California and he hologrammed into over 1,000 people and did a whole day presenting as a hologram. And I sat there in that room and I went, “Oh yeah. This is happening.”

Taryn Southern:                 Here.

Christopher:                         It’s so much fun.

Taryn Southern:                 The future is here. We have … We will not recognize the world in 20 years and as scary as that can be to a lot of people, if you would’ve told your parents back in 1985 that they would have a smartphone with them everywhere they went and they would communicate and they would order food and they would date and they would do all of these things using this tiny device, they would’ve been terrified and they would’ve told you, “That sounds awful. I don’t want a world where that’s where we live,” and yet [inaudible 00:34:27] remarkably good at adapting to technology and making it useful and beneficial to them. So, I think we’ll figure it out but it’s really exciting.

Christopher:                         I mean like right now, we’ve got on this call we’ve got Austin, my marketing manager in Canada, and you’re in [inaudible 00:34:42] and I’m here and it’s crystal clear video. It’s like in the moment. I don’t actually know how this works so fast. It’s so crazy but I don’t know if you can remember the first time that Skype came out. I can still remember like the first time I got on Skype and it was like you could like see this pixelated image and it was delayed and everyone was okay with that. It was like, yeah but it’s this amazing thing. Now, I walk around on Facebook live down on the beach with 200 people around the world seeing me on live so, it is happening and it’s moving so fast and gosh, it’s been so exciting to me. I don’t know where it’s going but it’s so much fun just to be ahead and I love embracing change and meeting other people that on the forefront of that as well. Who knows where it’s going to go?

Taryn Southern:                 [crosstalk 00:35:30] never been a more exciting time to be alive?

Christopher:                         Gosh, I can’t.

Taryn Southern:                 I can’t.

Christopher:                         I can’t.

Taryn Southern:                 And if you enjoy watching thriller movies, this is definitely it. You don’t know what’s around any corner.

Christopher:                         Right on. Right on. Especially, you know, we’re filming this in January 2017 and there’s all sorts of stuff happening in this country and we’re both in the United States so who knows where that’s going to be when the listeners are listening to this but it a [inaudible 00:35:56] interesting time and I’m in this movie with Tony and a bunch of other people coming out. The movie’s called, “Rise Up,” and it’s really … I think we’re at this point where either we’re going to rise up and everyone’s going to move to a higher playing field, a higher consciousness, we’re going to go higher. It’s going to be full of love and compassion and connection and fun and joy. Well actually, no, that’s the only way it is going to go. I’m not going to put the other option. There is only one way and I’m excited for that.

Taryn Southern:                 Right. I think that’s great.

Christopher:                         I can’t believe that we’ve already gone over time.

Taryn Southern:                 Did we?

Christopher:                         Yeah. I normally try to keep this nice and short but that’s just how much I’ve enjoyed talking to you. [crosstalk 00:36:38] of all these things. Gosh, how to wrap this up? We’ve talked about so many different things. Actually, before we do, I’m just going to go over time, so listeners, we’re going to go for a little bit longer and I know that I try to keep it short but I want to hear what you’re doing the VR. I know that you’re in school to doing things and I’d love that you’d give a little plug and share what you’re doing and how people can support that because actually that would be very valuable and I’m not a new supporter but a massive supporter of everything you’re doing.

Taryn Southern:                 Oh, thank you so much. I started … I really appreciate that. I started an organization that focuses on VR for good, Tribe of Good. Our first initiatives are telling social impact stories using 360 video and VR. So, did a piece last fall on Mott’s Children’s Hospital out of Ann Arbor, Michigan. They’ve essentially been one of the first hospitals to use VR in their Children’s Cancer Units for pain management. We did a digital piece on them and then also a 360 piece where you could sit in the room with the kids doing VR for the first time in the hospital. Next week I’ve got another piece coming out for an organization called Wish of a Lifetime, which grants seniors with debilitating diseases a final wish. It’s a beautiful organization. We did a digital piece on this woman named Shirley who’s 72 years old and she’d always dreamed of racing a professional race car on a track so we tell her story but then we also put you in the race car with her in 360 video so you can experience what that was like for her [inaudible 00:38:19] track.

We’re focused on telling those kinds of stories. If people are interested or have a story that they want to tell or they know of an organization that would really benefit from this kind of thing, then they can just go to the facebook.com/tribeofgood page and submit there. Right now, I’m just, honestly I’m financing out of my pocket because I believe in it but I think that there will be a time very soon where brands will come in and see this is really good for the world and we should be supporting this and so I just want to encourage that kind of storytelling. Aside from that, Tribe of Good also places volunteers. We are enthusiasts in senior homes, homeless shelters, and children’s hospitals so that people can experience VR for the first time.

We’re still putting that program together. We’ve got a program here in LA. If you live in LA and you’re on the Facebook page, you can just shoot a message and we’ll sign you up to volunteer but we’ll be expanding that and basically just helping people figure out how to institute those volunteer programs in their local communities. If you’ve got a VR headset and you love VR or you can share the happiness.

Christopher:                         That’s awesome, man. And I want to request anyone out there listening that can support that mission or want to be a part of it that I think it’s a very, very cool thing and the way that we think about the world is … I love the word present. I just stumbled on that word. But present, the word presence, if you break it down, it’s actually pray sent. And so we’re actually pre-sending the present moment forward. So, I feel like if our emotion has already been present and that’s why it’s called the present and so the one thing that I’ve very excited about VR’s, I talk a lot about changing your psychology, changing your thinking. I think one thing it could do is it can literally change what you’re pre-sending because it’s controlling what’s being sent in such a bigger way than any meditation, anything has ever done before. That’s incredibly exciting to think that we really can change our thoughts and our programming in a controlled manner.

Taryn Southern:                 100%

Christopher:                         I’m excited to talk to you about that further. This has been an enlightening and exciting conversation. I feel so grounded and centered talking to you. It’s just been really, really nice. Where can everyone get in touch with you? Obviously on your YouTube. That will be in the show notes. I guess Facebook. It says that you’re on Instagram-

Taryn Southern:                 I’m on all of the mediums. It’s just my name, Taryn Southern. You can find me anywhere just depending on what your medium of choice is.

Christopher:                         I’d love you to just share just one last thought or comment with the listeners. How would you like to end off today? What’s something in your heart that you’d love everyone to hear from you today?

Taryn Southern:                 The pressure of possibility.

Christopher:                         There it is.

Taryn Southern:                 My one last thought … I guess my one last thought would be … Oh wow. I almost … The expectation of delivering a negative wisdom is crushing. I would leave everyone with … I’ll leave people with where I’m at now with something that I’m grappling with now, which is don’t be afraid of change and even if you make a decision and commit to something, you can always change your mind down the road. It’s better to commit and take action than to put something off and trying to make something perfect before actually putting it out there to the world. I think that’s really important and I just encourage people to take action and know that you can always change your mind later.

Christopher:                         I love that. Such a good piece of advice. Taryn Southern, thank you so much for spending time on the Freedom Fast Track podcast. It’s been such a pleasure and I feel so connected with what you’re doing and [inaudible 00:42:23] so thank you so much for taking your time out of your day to spend it with us and listeners, live with freedom. Free your mind, free your time, free your life. Do what matters most and do it right now.

Taryn Southern:                 I love it.

Christopher:                         Thank you so much. Yeah. Subscribe, like and share this episode and I’ll see you next week …

Christopher :                        My name is Chris Duncan your host. I interview top experts and guests who have achieved total freedom, and share with you the strategies that I have used to not just create one, but help over 200 people start a six figure freedom business where they can travel, enjoy their life, and make the money they truly deserve. Enjoy the show.

Welcome Freedom Fastrackers, today we’re in for a really, really cool [inaudible 00:00:33]. I’m here with Joshua from The Best Deodorant In The World, and we were just talking on the air Joshua about a lot of things man. You’re from Canada, and I’m sitting in Singapore, but I’m from New Zealand. First thing, I’m so grateful for this internet and I’m also grateful to be able to be here and talking to you today man, thanks for coming on.

Joshua:                                    Hey Chris, thanks so much brother. I appreciate you bringing me on today, it means the world to me. My wife Margaux and I are huge fans of you guys and what you’re doing with your podcast and your companies, and your seminars, and events, and everything that you got going on man, your new physical product company, you guys are absolute rock stars and we protect our time so heavily, but when we got an invite from you to come share and hopefully inspire some of your fans, then we couldn’t say, no.

Christopher :                        Thanks man, and that means the world. The same for us, I mean [Harriet 00:01:26] and I were just talking yesterday about your product, you know, The Best Deodorant In The World has changed our life, like literally. For so long we were struggling with trying to find a deodorant that didn’t have all the crap in it that actually worked.

Joshua:                                    Our story, I’m going to speak for Margaux as well, we have a newborn baby too, we’re on baby number three, so Margaux was unable to be here with me, but she’s with the new baby. Our journey started together 13 years ago, even prior to that we were entrepreneurs at our core. None of us came from much, I came from a single home with just my mom.

You know what, I’ll share a little bit of that story, and then kind of how it evolved, because I think it’s really important to know I came from nothing. I remember sleeping when I was just a little, little kid, like in a laundry hamper with clothes as my bed because we literally had nothing. Growing up my entire life I saw my mom struggle to put food on the table and keep a roof over our head, and as a single mom she was working non-stop and we didn’t grow up in a good neighborhood so I started to hang out with the wrong group of people, got involved in crime, got involved … never doing drugs, which is phenomenal, but definitely in that world, which then got me involved in a gang, which then got involved something that most people could only hear on the news, but involved in a gang war where I was involved in a shootout one day, and that was a real eye opener for me.

These are stories that I’ve never really shared, but I think it’s important that it doesn’t matter where you came from, your future can be whatever you want it to be. I came from that, got pushed out of high school, didn’t officially graduate, they kind of gave me a diploma so I would leave, so as that kind of kid, as always an athlete I ended up becoming a professional athlete.

What happened was I had over 17 concussions half of which were knocked unconscious. I was not able to continue playing sports anymore so that kind of opened my eyes, I had to choose a different path and I figured I should go to university, get a degree … because that’s what everyone was saying you should do.

Got into university on a sports scholarship, again, if it wasn’t for sports I probably would be dead. Right after getting in I quite playing basketball for the school because it’s not what I wanted to do, I just wanted to get into school, but I was in, and it was cool.

After my first year Margaux and I kind of reconnected, we’d known each other for a long time, and we both were like, this isn’t what we want to do, and this was the start of our entrepreneurial journey. We had no idea what we wanted to do, we ran into someone who was a real estate developer and we were like, “Wow, that sounds cool, we should do that.”

I came from nothing, Margaux didn’t come from much, and somehow we raised a million dollars and built our very first townhouse development, and we actually won the best development of the year award for that. That was the start of our entrepreneurial journey together. I always look at it and say, because we didn’t know any different, we didn’t know things weren’t possible, we didn’t know that two young 20 year old people with no experience or background could go out and raise a million dollars and then build a townhouse development with no construction background, and succeed at it.

Christopher :                        I just have to pause you for a second because I need you to know just how crazy similar you and I are. [inaudible 00:05:19] I didn’t know anything about this, and I don’t think Joshua knew this either. I played basketball for my country, I played for New Zealand, I got a scholarship to go to university because of basketball. I had an injury that stopped me playing basketball. Before that I was in so much trouble, I was standing in front of courts [crosstalk 00:05:43]. I got kicked out of high school [inaudible 00:05:47] given a free ticket to university because I was just in so much trouble and had to learn how to make money to pay off all these debts that I owed to the government in New Zealand. I’m like the [inaudible 00:05:58] I’m listening to you say this I’m going, “Holy crap, this is literally insane, I’ve never experienced this before, this is so cool.” I just wanted to let you know that that’s creepy.

Joshua:                                    It gave me goosebumps, and it’s amazing because we’ve never spoken before in our lives and other than a few real great mutual friends. That’s the way we got connected. That’s incredible, our stories are so close, amazing, amazing. Thanks for sharing that.

Christopher :                        You made the money and you just did it because you didn’t know anything else, and I think that’s such an important part. Also, I always find sports people. I think brother, as sports minded people I think creates such success, and I’m going to bring that up a little bit later as well, but I’d love you to continue. You made all this money, made the development with the townhouses. What next?

Joshua:                                    What happened after that is, that’s when Margaux and I started to learn about the internet, which was about 13 years ago or so now, but that’s where we really started to discover the internet. We got involved in network marketing at the time. I’m not a fan of it, I’m not someone who’s going to promote it or endorse it, it was definitely a great experience, we learned a lot, we actually became- In the two years we were involved in that industry we became one of the top earners in a global company that was in some 50 some countries, we were in the top 10 earners of that company. We did really well, and I always attribute it to, we didn’t know any different, we didn’t know even what that industry was at the time.

What happened was, at the end of our two year period … because it’s a story that people hear all the time, work for a season, or work for a couple years and get paid for the rest of your life, which we quickly realized is a big load of shit … what happened was at the end of the two years [inaudible 00:07:51] like hey, you know what, we’ve worked 80 hours a week for two years, why don’t we enjoy each other and start traveling for ourselves? We just stopped, we just kind of disconnected from everything and started traveling and having fun.

One day we woke up and we weren’t getting paid anymore, you go from a very, very substantial income which you justify your lifestyle with it, with beautiful houses and cars, and it’s gone. They knew we couldn’t fight it, so it really opened our eyes to that space, they didn’t want to pay someone who was no longer supporting or building that business. Yeah, it was an awesome experience.

What we did do at that point, is we then started consulting because we got to know a lot of really great people in that space, we started consulting within a lot of these corporate networking marketing companies, which really opened our eyes to the way they really treat people and how they view their distributors and things like that. After about a year or so of that we realized we didn’t want anything to do in that space ever again, it was just not for us, it didn’t jive with who we were as people, and [inaudible 00:09:02] that point we were trying to figure out … this was when gold was really starting to spike in the marketplace.

I think it was right around 350 when we got involved, and we started a gold and silver refinery up in British Columbia, Canada, and we had a great run with that for a year-and-a-half or so until it … it started getting really scammy at that point. Everyone was coming in and claiming to buy gold online and people getting scammed, and we didn’t want to be involved in it anymore at that point. We had a good run, had fun, tons of experience, and it was kind of at that point where we had a bit of a health scare. Margaux was constantly having migraines and chest palpitations and was going to the hospital literally once a month for something, and we were young and on the outside we looked super healthy, we were always active, always into something, and I started developing two lumps in my chest. It was an eye opener for us.

What we did, is we started … this was kind of the real switch where we started looking into health, nutrition, and toxins, and environmental toxins, and everything that starts playing a role in our health. The lumps in my chest … I’d show you if my video worked, for some reason it’s not … they were really close to my armpit and the only thing the doctors, the specialists, and we could come up with, was it’s probably attributed to different toxins within deodorant. I’d used Old Spice … I’m not saying it was Old Spice … but I’d used Old Spice since I was a kid and they have a lot of harmful ingredients in that product.

It opened our eyes and that’s when Margaux was like, “I’m going to make my own deodorant.” because we literally bought every natural deodorant on the shelf at the time and nothing worked, and being active, and we were always sweating, and Margaux didn’t like [inaudible 00:10:52]. That’s when she really decided that we’re going to make one, and it was never to sell or anything like that. That would be eight years ago or so, ish, but it was really cool, she created it, never thought of it as a business, we were still doing- At that time we were actually doing, again, more consulting and speaking, and we just kind of kept going with that. Then what happened is some friends and family wanted to try the product and then some stores wanted to carry the product, and it just grass-roots grew that way, and literally over the course of a few years we figured, “Okay, well, we should really turn this into a company.” because it wasn’t a company, it was nothing.

We ended up doing well over a 100,000 people just to [tap 00:11:41] to find a formula that was just amazing. We spent a ton of money not realizing how much it actually cost to setup a physical product company, developed a product that actually worked, and then we’re like, “Okay, well, let’s get it out there.” Then it’s like, “Oh wow, well, you know [inaudible 00:11:58] 10,000 units for this it’s like 80 [inaudible 00:12:02]. Tons of research, tons of testing, then we manufacture everything in North America, we have a factory in Canada, and a factory in the United States. All our packaging now, the one that you have is kind of the collectors edition now, but all the new stuff is all custom made for us so you can’t get it anywheres else.

The new boxes the product comes in, everything, the costs just to get to the point before you order your final product is astronomical, and that’s something no one ever told us, so we never took an investor on ever, what we always did during this process is we either flipped some properties to get some investments through that … because we already had experience with that … or we would take on consulting clients in that 50 to 100 thousand dollar range, to again fund research and development, and getting these things to the next level.

Yeah, it’s been that period and it’s kind of at that stage now where it’s that next state of, “Okay, the next investment’s about a million dollars, and how are we going to structure that without getting an investor?” That’s kind of been the journey with that.

Christopher :                        What a great journey man. There’s a few big points I really love [inaudible 00:13:18]. You know I’m just very inspired by your ability to shift and make things happen, it’s phenomenal. The thing that I love is that you really, really, really seem to win at what you do, and that’s awesome brother.

Joshua:                                    Sorry, Chris, just on that point, because I think it’s important for people to know. I don’t mean to cut you off at all. Two things, one, we designed this as a lifestyle company for us, which means the last two-and-a-half years we’re kind of settled now in British Columbia, Canada, but the two years before that we traveled the world with our kids while growing this company, which a lot of people don’t think you can do with a physical product company, but we traveled and lived in six or seven different countries with our kids.

The other side of that is, we went bankrupt in this process, we’re completely transparent. We lost everything, everything, but because … just like you guys … we know how to start again, we know where your value lies, that’s something you can’t forget, is what your personal value is to the world. It was never an issue for us to go back out and create more revenue and start over, but I think it’s important that people know, when you’re playing at a bigger level your losses are huge.

Christopher :                        I’m with you man. I feel you on that one. For us we’ve got such an aligned journey, I mean we went vegetarian and [Harriet 00:14:57] vegan for 2 years after she suffered massive migraines, [Harriet 00:15:01] went gluten-free, and always on such a big path on how do we get the most [inaudible 00:15:10] and what’s the truth? I guess what it really seems is you’re a truth seeker as well, and after actually getting out there and finding the truth, and finding the new way- I feel like so many people right now are just on this new vibe and this new way, and that’s just so cool isn’t it? It sometimes just blows me away about how many people are awake to this new stuff, it’s absolutely freaking exciting.

What’s next for you guys? You’re looking for a larger- What’s that next level, where are you guys headed?

Joshua:                                    The next level for us right now is taking this company- We set a goal that we would love to hit 10 million dollars in 2017, whether or not we do it I could care less, even if we come close I’m happy, but we’ve redesigned everything. You go to the site right now it’s the old site and it hasn’t been touched because I just don’t care [inaudible 00:16:04] focused on the new one, and merging our family of products under that new-

Joshua:                                    Margaux and I, we are completely focused with our kids, our kids are number one in our life, spending time with them trumps everything else in the world, and giving them a better start than what we had, and the information that we learned over the last 13 years together about nutrition, and toxins, and environmental toxins, and how they affect our bodies, and the ingredients in food and how they interact with our chemistry and how all these things play a role in how we live. We want to set our kids up for a better future, but also this company.

You’ll see this as the new site and everything roles out, it has a huge focus on education, there’s going to be a podcast and video series, and education component built into it where we share literally our last 13 years of experience of going down this path ane eliminating toxins and adding in specific types of foods and nutrients, and what that means and what that does. That’s going to be a huge component of the company moving forward. It’s not about selling deodorant, that’s kind of a byproduct, but our mission is really to go out and impact people with this.

Christopher :                        When an entrepreneur shifts into contribution like that, the world just opens up. I think I’ve listened to people, I see [inaudible 00:18:41], the opposite, you know, chase the money, chase the money, chase the money. [inaudible 00:18:48] is, it’s kind of level one, you need to get out of the gate eventually and actually make some revenue [inaudible 00:18:54] gained your skills and do the [golf 00:18:58] thing, then the shift happens when it really focuses on contribution and making something bigger and better than yourself.

I’d love to ask you, was that true for you? Did you have a moment where it shifted from the money to doing something bigger, or it was it just always about doing something bigger?

Joshua:                                    It was always about something bigger, but you lose focus. I find when we were younger, I’m not old, but when we were younger, you really had to focus on- I think a big part of that was, we came from nothing, and the fact that- We went through a phase where we were driving the biggest fanciest car in our city, and that made me feel good, but that was a such a bad reason to do it, but it was a shift.

Literally, that moment when we lost everything, you know, we lost our house, we had no food, we had no money to buy food, it was literally starting from scratch, that was ar real eye opener to come out and provide contribution at a higher level. If you look for Margaux and I online you won’t find much, because you don’t need to have a persona and all this stuff online to be successful in business, but what we discovered through this process is we have a great skillset that adds tons of value to other people and that we can help them grow their companies and we can leverage that and help us grow our company.

We took the approach that if you’re honest and just don’t lie … because you know as well as I do, we’re in the same circles and when you’re on Facebook everybody’s newsfeed is just full of rubbish and all these people claiming to make you a bunch of money. First of all, I’m not saying ads don’t work and some of those people aren’t super successful, because a lot of them are good friends of mine and they do great work and they’re very successful, but you don’t need to do that to be successful on the internet.

Most of those people it’s just a big fraud, it’s a big facade, they’ve never made money for themselves ever in any space, yet they’re out there saying, “Hey, let me teach you how to become super successful on the internet.” It’s dropping that whole, stop fucking lying. If more people would stop lying, no one cares what kind of car you’re driving, no one cares what house you live in.

We moved from fancy homes, and big cities, and fancy cars that are flashy, to, we live up in the mountains in British Columbia in a half eco house powered by nature and we drive big pickup trucks because that’s what we like and that’s what gets us around, and that’s what keeps us safe. It’s not about the other stuff anymore. Once you realize who you are you can figure that out.

Christopher :                        That’s a huge part of it, is actually realizing that part. It’s said that man first learned to talk and then next thing went to lie straight away because there seems to be this abundance … and I talked about one of our big mutual friends, Alex, a lot about this is, this abundance of coaches, coaches to coach coaches, [crosstalk 00:21:57] coaching. It can draw in people at that lower level wanting just to get out the gutter, get out of the rut, get out of that stuck place, and I feel like it can really hold people down, especially if the information isn’t valid.

Let’s [inaudible 00:22:18] little parts of this. What would be your advice or tips to that new entrepreneur that’s got their products and is wanting to get moving? How would you coach them from a place of having already done it right now?

Joshua:                                    I’d just tell them, if they’re in a physical product company and they’re not doing, fulfilled by Amazon, buying it on Alibaba, or something like that, they literally went out, developed a product. First of all, I would say, whatever your product is, make sure it’s the best. Our company became called “The best deodorant in the world,” because our customers were saying … we never had a brand … were saying, “It’s the best deodorant ever used.” We’re like, “Oh shit, we should just call it the best in the world.”

What we’ve done recently, we took our formula which took years and 100,000s if not a million dollars to get that formula to where it is, and we’ve recently hired a lady who for 40 years have been formulating natural products, and we gave it to her … no one’s ever seen our formula other than her … we gave it to her and asked her to make it better, because why should we stay at a certain level? We know it can be better, so we’ve paid her a fortune, now to get it to the next level because it’s worth it to us.

Whatever your product is, don’t come out with a product that’s inferior or as good as whoever you’re going up against. Get it better, make it better or you’re not going to last. Sure you can go out with fancy marketing techniques and what not and get a spike and do okay, but it doesn’t take long for people to find out how crapy it is.

That’d be my first piece of advice, is stand out from a product standpoint. Second one is, understand how much it actually costs to do this. It’s not selling info products. You see people go belly up all the time selling info products, add some R&D to the equation, add product minimums to the equation, add all this stuff, it changes. I think it’s really important to understand that it’s not cheap to do it, and you need to have … whether it’s an investor, which we’ve never had, we’ve always been our own investor … I’d never be opposed to taking one on if it’s the right partner, but come up with a backend strategy that you can fund your company. The last thing you want to do is take your personal finances, drain your bank account, put yourself in a precarious situation to fund something that you’re not 100 percent sure it’s even proven if it’s going to work.

Those would be my first two step. Prove that it works, make sure it’s better, and make sure you have enough money to get it over the hump.

Christopher :                        I think that that second thing, having enough money, if you really going to go into the products, that’s something to really consider because- Also, to feel and feel into abundance. This is something I learned right down the end of my entrepreneur journey, is that there are actually people out there that want to invest in products and if you tell the truth and share in a happy to play win-win they do have the money.

Coming from New Zealand and maybe it’s a bit different growing up in North America, maybe there’s a little bit more access, but I always felt that you had to get this Facebook idea to attract a million bucks or half a million bucks, and what I’ve realized in my second part of my decade of being a entrepreneur is just how much people do want to invest in people who have great ideas and great products. I just want to put some weight behind that and say, people can go out there and find it, it’s there.

Self-funding is also fun.

Joshua:                                    It would be nicer to keep all that money yourself, but when you have a vision and a dream- Let me share this story because I think it’s important because we are talking about physical products and money to get over the hump and how things can happen, and Alex knows this story because he was working with us directly when this happened.

We were in the process of switching manufactures from South Florida to Portland, Organ, and we had one last shipment shipping out from Florida to our American distribution center. Normally we ship FedEx or UPS and for some reason the manufacture shipped it through some third-party shipping company I’d never even heard of, and we had about 20,000 units disappear. If you put that to a dollar figure, it’s $100,000 in product minimum, you add everything else to that, gone. Boom.

The insurance on the product based off what the people who shipped it, it was $5,000. It wasn’t even worth my time to go through the months of paperwork to try and claim $5,000, but this is something that puts little tiny things like this can put people out of business overnight. We’re not seeling e-books, we’re not selling digital courses, this is really physical products, and we have to understand that things happen that are completely out of your control, maybe it’s the universe sending me a sign and maybe I pissed somebody off and that was a way of getting back at me, I don’t know, that comes with speaking the truth I guess. But yeah, the things that happen in the physical space …

Christopher :                        I love that, you’re so right. I’ve got two questions man, and I ask it every time. I think these two questions, most listeners skip to, because I’m watching my stats listeners and I know that you’ve skipped to this part, and it’s that part again, but listen to the rest of the episode it was great. These two questions everybody loves, because what they do is they really try to draw out what it is that as somebody [inaudible 00:28:27] where they want to be would do. The first part of the question says, if you could time travel and go back to the beginning 13 years ago when you were starting and you had five minutes to sit and give that old version of you advice … let’s just pretend that’s right now … what would you say?

Joshua:                                    If I traveled back 13 years I’d say, first of all stop lying, be true to yourself, go get an investor. That’s what I’d tell myself 13 years ago, but when we got to the point with this company, I had enough skillsets and Margaux had enough skillsets that we could help other companies impact their revenue from a positive standpoint and get paid well for that, and it doesn’t take a ton of effort on our side to do those things, so we were able to do that and then invest that money into this company, so 13 years ago I wouldn’t have had the skillset, so I definitely would have said, prove the model, make sure there’s demand, go out and get somebody to stand behind you.

Christopher :                        Nice. The other part of the question is this, if right now you lost it all [crosstalk 00:29:48] all the connections, all the money, all the social media, there’s nothing, you literally get wiped and you had to start again, how do you start? What are the steps you take and how do you make it happen?

Joshua:                                    I never say enough about Margaux, she is the heart that makes this engine beat when it comes to all of our companies, and if we lost today, like we literally woke up tomorrow and had no connections, we just had our skillset and what we’re good at and can accomplish and were going into the physical products, I would go out with Margaux, she is the- When it comes to connections and getting to know powerful people in powerful places she is the queen of the world at that. She knows everybody who matters in any space that we’re in. That’s where I would start.

I will say, I would go out- J Abram said it best I think, I would find someone who has the audience that I need for my product and partner with them. That’s probably one of the most eye opening things I heard years ago from him among with a billion other things. Literally, if you’re a physical product company and you don’t have an investor and you literally just say, okay, I’ve got the prototype, I know there’s people looking for it … because you can get to that point really inexpensively and quite easily … is then say, okay, who [inaudible 00:31:20]? Who is that person that has my audience?

If you make engines for scooters then maybe your ideal partner is someone who makes engines for lawnmowers and they don’t run the second shift of their factory, so you go to them, you partner with them and you have a great partnership. They’re going to produce all your engines fully on your dies, and then they have an adience already that can use that type of product and you’ve got the reach. That’s what I would do.

Christopher :                        Partnerships is always the fastest way. I feel that the young entrepreneur and the new entrepreneur [inaudible 00:31:56].

Joshua:                                    Self-made man is an amazing podcast that we listen to all the time. It’s tight, it’s like yours, it’s great content, it’s tight, it’s to the point, and you can always leave with something powerful. Garrett J. White, I’m a huge fan of Garrett’s, he speaks the truth, he’s on a mission, he’s helping men, which is good. A big thing for Margaux kind of on our next step here is helping families live a better life, helping families reconnect with each other, husbands and wives. We put our relationship above anything else, we put our kids above anything else, and we spend more time working on ourselves and our relationship, and relationship with our kids than we do on anything else.

You know many of the people I know, and see it all the time, they lose focus on the wife, they lose focus on their husband, lose focus on the kids, they cheat on each other, there’s so much stuff that goes on, they disconnect which then leads them to look elsewhere and it’s not good. This journey’s kind of led us to that point of seeing that so many people that we know and work with, their relationships fall apart and the relationship with their kids fall apart because they’re not focused on that, they simply focus on the business side.

Anybody who has kids, we follow more kids in the parenting space than the business space, Dr. Peter Gray, Free to Learn, if you want to read a book [inaudible 00:33:35] Garrett White, Dr. Peter Gray.

Christopher :                        That gives a good rundown of exactly- I feel you brother, I feel you. Mike does have a great podcast, it’s awesome. I feel like we could just sit here and just talk for ages, and I really feel like … and I said this at the beginning but I think it might have been off air … that I felt we were just catching up like old friends, but for the first time. It’s been a very different episode I guess of the Total Freedom podcast because I kind of feel like I’m just sitting here getting to know you, and it’s been extremely valuable to listen and hear some of your insights and what you’ve done.

Here’s my brief summary is, what I get from you is the ability to take action, but also to know your truest and highest values, you stay true to highest goals and what really matters to you. Your ability to be stunningly honest is so obvious that it’s leads to a massive amount of success. I love you talked about partnerships. In nearly every sense I get the feeling that collaboration is huge to you. If you were to give advice it would to collaborate with someone who can invest and then if I’m starting from now I would have my wife help us get partnerships is really, really cool.

Man, we do have to wrap up the show, I’m sure we’re going to be connecting more, but I’d love to ask, is there anything else you’d like to leave with the listeners today? What feels right for you?

Joshua:                                    You know, the only thing I would leave with everybody, thank you for summarizing it that way, you give me too much credit, and it definitely does feel like we’ve known each other for years which is really nice, it’s very special. I really can’t wait to meet you guys, you seem like such an incredible couple, I know one of these days our paths will cross for sure.

I think it’s important to know, and anybody who hasn’t read Alex Sharpton’s book Entrepreneur Personalty Type, you should read it if you’re an entrepreneur because it definitely speaks to who we are as individuals and brings a lot of clarity to things, understanding that you’re not broken.

I don’t talk about it a lot, but I’m a bit bipolar, I have days where I am on and I am on fire and I am just on a mission to change the world and move boulders, than there’s days where I’m just clinically depressed and don’t want to get out of bed. It’s hard, not everyday is like this, literally, let me just tell you really quick how my day looks.

Everyone’s always like, “I’m up at 5, I do this I do that, I go to the gym, I work all these hours, blah, blah, blah.” Margaux and I, when it comes to our company work very few hours. We get up at 5:30, we do some exercise, kids get up, we do breakfast together, our kids are now going to a nature school, so literally from 6:30 to 10:30 we’re doing family time with our kids, then they’re kind of in a nature program for a few hours, that’s when we get the bulk of our work done, so in any given day we do four solid hours of laser-focused work to get all the things done that need to be done.

We have a small team, but within those four hours we get everything done. Anybody who tells you you need to work 13, 14, 16, 18 hours a day, that’s absolute insanity. You don’t need to, you just need to be productive in the time that you work. We pick up our kids, and then all five of us hang out and we do family time again until 6:30 or so when the kids go to bed, then Margaux and I have special time together and I might do another hour or so before bed.

I think it’s important for people to hear that because every time I listen to somebody it’s literally like, “Yeah, I get up early, I work all day, have supper, I work all night.” I think if you are focused on what you really are after you can get a lot done in a short period of time.

Christopher :                        I just took a bunch of notes on that, that sounds like a fantastic [inaudible 00:37:27], it really does. I’m going to put that in the show notes for everybody so they can go and have a look and see that it’s possible.

Joshua:                                    That comes down to- I don’t want to say people’s priorities are messed up, but a lot of them are messed up. They put going out and making money and growing their company way above their kids and their spouse, and then they wonder why they’re so disconnected. I find if I’m connected with my wife, my queen, my kids, my work, my workouts go so much better, my health is better, my work just thrives, it’s amazing how that happens, but it’s just rearranging what’s really important in life.

Christopher :                        Right. Brother, what a great way to finish. Listeners, I highly recommend you get over to the BestDeodrantInTheWorld.com, try it out, you’ve got my recommendation, I’ve been using it for the last few months, it changed our life [inaudible 00:38:25] best place to go right now, really. It’s safe enough to eat [inaudible 00:38:33] going they make so much sense [inaudible 00:38:34]. This one is safe enough [inaudible 00:38:41] sense. We didn’t go into it too much because we were talking about [inaudible 00:38:47]. I think maybe if we could Margaux we have [inaudible 00:38:50] conversation that I think listeners would love to hear more about toxicity and removing all those things, but just massive heartfelt thanks man. Thanks for being on the show, thanks for [inaudible 00:39:02], really appreciate you.

Joshua:                                    Yeah man, I appreciate you having me on, it means a lot. If you ever want to just have Margaux on, she’s got two books coming out this year that were both co-authored. One specifically about toxins in food, and another one on parenting, but yeah, if your audience wants that stuff you let her know. We appreciate you guys, it means a lot you had us on, we really look forward to supporting you guys in your growth to.

Christopher :                        Thanks brother. Listeners out there, live with freedom, for your mind, for your time, for your life, like, subscribe, and share this episode and we’ll see you on the next show. Bye for now.