ABOUT OUR GUEST

Robert Coorey is the #1 Best-Selling Author of the book “Feed a Starving Crowd”. He is also a Keynote Speaker, TV Pilot Host and wildly successful marketer. Recently listed by Startup Australia as one of Australia’s Top 50 Entrepreneurs, Robert enjoys regular media appearances, delivers engaging keynote speeches and has been featured on TV and Radio for expert commentary on business and marketing. He is also the co-creator and lead presenter of the upcoming Reality TV Pilot called “The Fixers.”​ The TV Pilot takes struggling companies through a maze of marketing challenges over 30 days.

 

PODCAST TRANSCRIPTION

01:01 – Meet Robert Coorey, author of Number 1 Bestseller “Feed A Starving Crowd” – learn what he does, what he’s doing now, and what’s in store for him; namely a TV Show pilot with Hollywood

02:26 – Robert shares his advice for business owners who are just starting out with no clue how to go about it and not enough budget. The single biggest tip he can give is simply to go back to your database. Many people, he says, make the mistake of going out and spending money on advertisements and boosting posts. The fastest way and most effective way to launch is to go back to your existing people. It’s simple, it’s quick, and it doesn’t cost much.

03:27 – Another big tip is to go out to partners. Having great partners is another easy solution that is often overlooked

04:38 – While Content Marketing is a popular strategy right now, it’s always better to garner views and attention through someone else’s audience. For those looking into Content Marketing, Robert suggests getting featured on someone else’s YouTube channel or Blog before breaking out on your own. It’s a great way to make sure you already have a following before posting anything

07:43 – Robert’s story: what shaped him to be the man he is now? How did he get to where he is today, and what challenges did he face getting there? He started his own business at 16. While his friends were stocking supermarket shelves at $5 an hour, Robert – who decided that was not the life for him – was getting paid $300 to $400 a night, 5 hours a night, to play music at events. “Even from that young an age,” Robert says, “I’ve always tried to do things a bit different than normal.” He finished school, graduated, got a degree in computer science, and worked in corporate for about ten years. His first business was a video business, which ran for twelve months and garnered no money whatsoever. He then joined a marketing agency, ran some great campaigns, made his own division in that agency. We were turning over a million dollars, Robert says. That experience is what launched him to write his book.

11:16 – So what advertising strategies work for Robert? Where is he putting his money? Robert shares that he’s very active on Facebook, LinkedIn, and Twitter. His Facebook strategy is to build a group and continuously interact and contribute to that group so that he’s on the top of people’s minds when they log in. He spends money on Facebook ads for events and such. He’s also quite active in creating connections on LinkedIn. Although a LinkedIn user for eight years, Robert admits that he’s only now realized the importance of nurturing his relationship with all his connections.

13:54 – For all listener’s interested, Robert’s Facebook group is “Feed A Starving Crowd”, which you can easily search

14:07 – Where does Robert think Marketing is headed? He sees it as a process that’s getting slower and slower, taking longer for an aspiring marketer to make that first sale. Ten years ago, things were as simple as a funnel squeeze page where people would enter their email and you could hard sell them. With today’s technology and advancement in platforms, the process is not as clear-cut as it used to be. He sees it as a process that is slowly relying more on personal human touches rather than automation. He also mentions the importance of stories in marketing. Nowadays, people are not impressed with pitches. But everyone loves a good story.

16:16 – Robert shares his opinion on livestreaming platforms such as Periscope, Blab, and Meerkat – is it something that’s going to grow? How does he see it fitting in?

17:59 – Aside from “Feed A Starving Crowd”, Robert’s recommended reading is “Ask” by Ryan Levesque – it’s all about using survey’s in a way that generates more revenue for your business

18:30 – The tech, app, or piece of equipment Robert can’t live without right now is Evernote

If you want to learn more about Robert, visit his site https://feedastarvingcrowd.com/. You can also connect with him via LinkedIn https://www.linkedin.com/in/robertcoorey. Check out his Facebook group https://www.facebook.com/groups/feedastarvingcrowd/

 

ABOUT OUR GUEST

Martha-Edith Hernandez is an international trainer and CEO of Startup Life Coach.  She helps entrepreneurs and innovative organizations reach their full potential by guiding them through the customer discovery process and validation while being mindful of leadership practices.  Martha-Edith previously ran the Lean Startup (NSF Innovation Corps) at UC Berkeley. There she observed over 200 teams go through the Lean Startup Curriculum.  She now focuses on the M+M Approach (Method and Mindset).  Martha-Edith believes that successful entrepreneurs focus on mindful leadership strategies and not just business methods.   In 2014 she was a featured Keynote Speaker on the topic “The Lean Life,” for Campus Link and Tijuana Innovadora.  These took place in Chihuahua, Mexico and Tijuana, Mexico.  (All of these keynotes were given in Spanish). Martha-Edith was also a featured speaker in HispanicizeSF 2013 (equivalent of TEDx Latin America). She has consulted with AT&T Foundry, Sandisk and Citrix on their innovation practices and advised on Lean Startup methodologies that have been incorporated into their business practices.  She is also mentor and business advisor for startups in Manos Accelerator and Avion Ventures.  Martha-Edith holds a Bachelor of Arts from the University of California, Berkeley. She was recently featured in Forbes.com ‘How to Build a Long Lasting Company.’

PODCAST TRANSCRIPTION

01:09 – Meet Martha Edith Hernandez, a Start-up Life Coach with an M&M (Method & Mindset) System and a love for helping people. She shares how Start-up Life Coach came to be, and what she experienced in terms of the entrepreneurs she’s helped along the way and their surprisingly limited belief in themselves. She’s learned through years of coaching that people are their own worst critic, and it’s their own failure to believe in themselves that cripple their business, and she makes it her goal to coach people through this self-destructive stage.

03:07 – What the listeners will be learning today: the M&M Approach Leens start-up approach that will really get you moving

03:32 – Martha’s story – who is she, where did she start, and what did she have to go through to arrive at where she is today? The daughter of two Mexican immigrants who never finished elementary school, Martha is the first generation to be born in the US. She’s learned the value of working up the rank having worked since she was 14 years old. She’s gone from selling jewellery to selling subway sandwiches, and these odd jobs have helped her learn the power of excellent customer service. She considers herself one of the few lucky ones to get out of the ghettos of LA and attend school in UC Berkeley. Her obsession with social psychology started there. She went through multiple roles and multiple jobs just trying to find herself. Her turning point came one day when she decided to send a LinkedIn message to the Director of Entrepreneurship at UC Berkeley. Four years later, she was handling a three million dollar program for him.

09:11 – The takeaway: Chris wants all listeners to realize the power of just doing something, and to draw inspiration from Martha’s story. It doesn’t matter if it’s imperfect action – it’s still action. As Martha puts it “perfection is a disease.”

10:14 – Martha shares with us what she learned doing the innovation at places like Berkely and Stamford. No matter how brilliant are or how high your IQ, if there is no market for your product or concept, you’re not going to make a difference. It doesn’t matter if you’ve been working on it for 10 or 15 years. It was heartbreaking, Martha shares, to see scientists who had worked on their project for 12 years realize after 2 months of working with her that their products were just not marketable.

12:36 – Martha shares some big start-up tips for the entrepreneurs who want to get moving.

1. Download the Business Model Canvas for free (http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf) – along with the PowerPoint template (you can search this for Google Just know that when you’re starting out for the first time, everything you’re going to write in that Business Model Canvas is, at best, a hypothesis – an educated guess
2. Focus on the Customer Segment (the people who actually purchase your product) and Value Propositions. These two together become what she calls the Product Market Fit
3. When you’re starting out, your two big concerns are: ‘who’s my customer?’ and ‘what do they care about?’
4. What is Value Proposition? View Martha’s video called “Feature’s Versus Benefit”. A Value Proposition is a benefit. It basically answers the question; ‘Who cares? If your product does x,y,z … who cares?’

19:24 – “There’s a difference between ‘Never Giving Up’ and ‘Never Quitting’” … Always, always, always stick to your dream. However, to be a successful entrepreneur, you have to quit – constantly.”

20:45 – It’s an artform learning when to quit and when you just need to carry on. How do you decide what to do?  Martha’s rule of thumb; if you’re not profitable within the first two years, it’s time to move on.

22:47 – Time Travel Moment, Part 1: If you could go back to when you started, what’s one thing you’d tell yourself? Martha admits that she’d tell herself to relax more

24:43 – Time Travel Moment, Part 2: If you’re starting over from scratch today with nothing but your experience, how would you start your business? Martha says she’d go out and start networking – building new contacts and making new friends.

26:00 – Start of QuickFire Questions – What’s the best piece of advice you’ve ever received?

26:47 – Can you share one of your personal habits that you strongly believe contributes to your success?

27:20 – What’s one tech, app, or piece of equipment that you or your business can’t live without?

27:34 – What book would you recommend? Carol Dweck’s Mindset: The New Psychology of Success

28:18 – Martha leaves the listeners with this piece of advice: “You can’t get it wrong. Any decision  that is based from the heart, just know that it’s part of your path, it’s part of your journey, and no one else can tell you what it is or what it isn’t. Every decision that you make, you cannot get it wrong.”

If you’d like to get more from Martha, visit http://www.startuplifecoach.com/. You can also connect with her on LinkedIn at https://www.linkedin.com/in/marthaedithhernandez

ABOUT OUR GUEST

Alex Charfen has always found himself at odds with the world. As a child, he found social situations challenging, especially school. Unable to adapt and conform to traditional classroom structure and teaching methodologies, he swung between the honor roll and complete failure, alternately considered “gifted and talented” or needing “special education.” Limited support from the school administration did little to limit the physical and emotional abuse Alex received from his peers, which bordered on torture. So instead of thriving, he focused on attracting minimum attention and staying out of harm’s way. Lucky for Alex, the support of his parents and three sisters allowed him to find his haven of acceptance, logic and truth: business.

Alex’s professional career started at eight years-old, when economic factors forced the emergency sale of his family’s business, making it necessary for Alex to start working. While the rest of the world felt overwhelming and confusing, he immediately understood that money could be an equalizer that leveled the playing field of life. The business environment immediately became a safer space than school, playgrounds or anywhere else outside his immediate family.

Now CEO of CHARFEN, a company that appeared on the Inc. Magazine list of fastest-growing private companies in America three years in a row, Alex and his wife Cadey continue to refine the strategies that were the foundation of their careers and used to overcome financial devastation, build one of the most successful companies in the country, solve the foreclosure crisis and become liquid millionaires within 12 months of declaring bankruptcy.

Today, the company has emerged as a leading training and business consulting organization for entrepreneurs and small businesses.

You can read more about it here: http://www.charfen.com/bios/alex-charfen/

PODCAST TRANSCRIPTION

01:00 – Meet Alex Charfen, a business consultant, author, speaker. He opens by sharing a bit of his history growing up as someone different; the odd on out. He shares what started his love for business and entrepreneurship. When he saw a beloved business close down, it made him ask the question: what keeps a business from dying. That quickly pivoted to the question: what makes them grow?

02:28 – Alex shares a little more about his organization; what they do, and what they believe in – an overlooked sub-population of people in the world who are the Entrepreneurial Personality Type. He then goes on to point out the differences between these people and the rest of the world, using none other than our host as an example

04:00 – What does it mean to be an Entrepreneurial Personality Type? It means being a momentum-based being

04:55 – When you’re in flow, when you’re in momentum, what does it feel like? To the audience out there, can you relate to Chris’s answer?

05:46 – That flow, or that state of momentum, is when Entrepreneurial Personality Types feel alive. There’s another state they exist in, and this state is when they face resistance. Even when they’re being pushed backwards, they figure out how to move forward. When the world pushes against them, that’s when they show them up.

07:24 – The third state is a state of constraint. This is what drives this type crazy. Things could be going well on the outside – business is going good, money is coming in, etc. – but in reality? The person is actually tortured. When they can’t move forward or when they have no problem to solve, they go insane

08:12 – The feeling these people have when in these three states; is it chemical or physical? Alex demonstrates the difference, and how to find out. These types of people are physically, chemically, and cognitively sensitive to constraint, and they are physically, chemically, and cognitively empowered by momentum

09:23 – The problem with “crazy” for these types of people is that they get labelled. “When you take the person who’s restless,” Alex says, “And can’t sit still, and wants to change things and create new and innovate and change the status quo, and you drive those too hard, it becomes a person who’s ADD and OCD and bipolar and depressed and manic and insane. And the fact is that none of us should ever listen to one of those ridiculous labels ever again.”

10:33 – For the people who aren’t this personality type, how do they tune in to this frequency?

11:25 – Every entrepreneur has experienced a period of momentum. For Chris, it was starting his first successful company. According to Alex, there has always been something present during a period of momentum, which you can replicate to bring momentum again.

13:34 – Every entrepreneur has experienced a period of momentum. For Chris, it was starting his first successful company. In such a period, there has always been three things present: an outcome that compelled you, contribution (such as a mentor), and a scoreboard that kept you in perspective

15:10 – What is the momentum equation?

15:43 – The other equation Alex’s company teaches is the contribution equation. There are four parts.

• 15:53 – Lower Pressure and Noise in your life
• 16:26 – Ask for Protection and Support
• 16:57 – Skills and Abilities you need will just appear in your life
• 17:10 – Your Contribution

18:36 – What if I’m not like that? What if I’m not an entrepreneurial personality type? What do I need to do to start a business?

19:24 – Here is Alex’s message for all those listening who have felt isolated and different and alone

21:27 – The only thing that has consistently, positively evolved humanity are entrepreneurs. And this Alex’s definition of entrepreneurs: “Anyone who’s ever stood up and said they wanted to change things, took the stage, wanted to go over the horizon, said things could be different, or felt like we can make things better. The barrier isn’t “business owner” – the barrier is the need to make a contribution”

22:04 – Chris’s big favour of Alex; what could it be?

22:54 – If you want to hear more from Alex before the second part of this podcast, visit him on Facebook. Simply type in Entrepreneurial Personality Type and you’ll find their Facebook Group. You can also go to www.entrepreneurialpersonalitytype.com for more content, or visit them on Youtube https://www.youtube.com/channel/UCm7h9ePRONYnfrPmLWAq2Lw

ABOUT OUR GUEST

May Geronimo is Point B Education’s Operations Coordinator and Head of Recruitment. As a highly accomplished Virtual Assistant for 7 years, May shares some insights and words of advice regarding VA hiring and training from a fresh perspective.

 

PODCAST TRANSCRIPTION

00:46 – Meet May Geronimo, Point B Education’s Operations Coordinator as she shares some insights on being hired by people from different countries to act as a Virtual Assistant

01:52 – A quick background on May – who she is, how she got here, and what started her on her journey as a Virtual Assistant? What are some of the trials and obstacles she’s faced along the way? May recounts how she’s been a Virtual Assistant for about 7 years now. “It’s not like you wake up one day and want to be a Virtual Assistant,” She says. “I became a VA by accident.” She started out as a customer service representative in the BPO industry for about four years. One day, she saw a job posting looking to hire a Real Estate Virtual Assistant. She applied, got hired, and the rest is history

04:09 – May shares her personal horror story as a Virtual Assistant. She was hired by an employer whose business was located in New York. She worked for a week, finding him leads and sales opportunities. One day, he literally just cut off communication. He removed her from his Skype contacts, changed the logins and details, and basically denied her access to his business. That’s the most frustrating part, she recounts. When you give all your time and effort to find your employers something, and then receive nothing in return.

06:50 – Chris shares some wisdom with his audience. “If you want to have more time, more freedom, and more money, outsourcing is a great way to get it – if you do it right.”

06:58 – From her perspective, May shares some of the big mistakes an employer could make. Most employers try to offload their work onto their VA without realizing that their VA isn’t ready for that type of workload. May urges employers to create a more defined, specific role for their VA. Some people make the mistake of hiring any VA just so they have someone on board. When that someone is hired, they throw tasks in their direction and expect it to get done. Some other big mistakes an employer could do:

1. Don’t set expectations.
2. Don’t give clarity.
3. Don’t bother to explain the tasks in detail

09:12 – Chris’s advice to his listeners: get a full-time assistant right now BEFORE you really need one

10:34 – May explains how Filipinos work – the mindset, the circumstances, and Filipino culture, which is important for employers to understand. Filipinos are religious and family-oriented, which is why Sunday – which is considered as Sabbath day or Family day – is a definite non-working day, along with other religious holidays. May also mentions how Filipinos are shy and hesitant. To avoid confrontation, most won’t ask questions out of fear of annoying the employer or looking stupid. Filipinos need to be assured that it’s okay to ask questions. Chris reiterates that it’s important to make it a hundred percent okay for your assistant to make mistakes

16:13 – May explains what the typical wage is for a Filipino worker, and how it ties in with cost of living in the Philippines. With a population of 90 million, 500,000 graduates are produced every year. That number doesn’t match up with employment opportunities. Some private sectors pay less for high-value employees. An average of $500 USD a month is almost the same as a managerial position in a private sector in the Philippines.

17:56 – The average salary of a typical starting VA is $2 an hour. A more experienced VA would ask for $3 to $5 an hour. More specialized, specific VA’s such as graphic design VA’s would ask for $5 to $10 an hour. It’s higher simply because web development and graphic design tasks would be more on project basis, but a general VA is a long-term career opportunity

21:22 – May shares some of her favourite things about being a VA. One of the biggest advantages of being a VA is how it allows you to have more time with family while earning an income

23:54 – May shares how important it is for your Virtual Assistant to love what they do. Make them feel like they’re an integral part of your team and a player in your company’s success

25:44 – What makes Point B’s VA team a well-oiled, fully-functional unit?

1. Systemised – each VA is trained on how to do a specific task, what outcomes to expect, and what to do when obstacles are in the way
2. Trust – every VA is given tasks that fall in their area of genius
3. The VA’s aren’t micromanaged
4. All VA’s full potential are recognized

29:21 – For the people who are looking for a spectacular team to join, or for the people who are looking to hire, here are something things May (as Point B’s head of recruitment) looks for in a person to know they’re a great fit for our team

1. One minute introduction video from applicants – want to make sure the applicant has the same amount of energy as the team
2. Try to see what they want to learn. Skills can be learned along the way, but the person needs to be passionate about learning
3. We want to see the why you want to join – the heart behind the VA

31:52 – What are some of the things Point B can do for you?

1. Complete Sales Funnel in 48 Hours
2. We take care of your clients
3. Email management
4. Social Media posting and marketing
5. Amplify your voice
6. Design and Operations

36:44 – Disclaimer: at this current point in time, we’re only offering our team’s services to Point B’s clients. If you would like to use the team’s talents, email may@pointbeducation.com and, in the subject line, write “I want a VA”. We’re opening this slot for five people. Alternatively, you can also email support@pointbeducation.com

37:12 – Here’s what May would like the listeners to know regarding Virtual Assistants

40:17 – May leaves the listeners with this: If you want to have a lasting relationship with your VA, just make sure you treat them like your family. Give them more opportunities to grow.

ABOUT OUR GUEST

Ben Settle is a World-Class Email Specialist. In the last 14+ years Ben Settle’s emails collectively earned millions of dollars in sales for clients and his own products in the Internet’s most hyper-competitive markets In that time he’s discovered thousands of ways to “jimmy” your emails so people look forward to opening, reading, and buying from them.

 

PODCAST TRANSCRIPT

00:59 – Meet Ben Settle – World-Class Email Specialist; who he is, what he does, and who he caters to

02:08 – Ben’s Back Story – where he started and what he had to go through to get to where he wanted to be. It took eleven years of obstacles, mockery, and sleeping in offices for him to realize that he wasn’t meant to be in MLM. It took a book – “The Seven Lost Secrets of Success” by Joe Vitale to jolt him into action

05:35 – Ben goes into a bit more detail about what he does and what an average work day looks like for him

07:33 – Ben describes what Print Newsletters are – what he puts in them, how he puts them together, why he sends them out, and the advantages to them

09:20 – The advantages of being an introverted entrepreneur, as explained by Ben Settle

10:54 – For all people interested, Ben recommends watching “Johnny Carson: King of Late Night” – a documentary about American television talk show host Johnny Carson – an interovert

12:53 – “Introverts have trouble when we try to mimic extroverts … when we go with our natural strengths, we’re fine.”

14:45 – Ben Settle shares some big tips and advice for the listeners; “Keep everything as simple as possible.” So many people are obsessed with making things complicated. Go the other way

17:21 – How do you keep engagement by emailing people every day? Ben Settle shares his mindset behind this. He breaks it down into two answers:

1. Consistency – modelled after Jerry Seinfeld (comedian)
2. Don’t sell too much, but don’t give away too much either

 

22:21 – Ben gives the audience three things to think about when it comes to emails, to make it simple:

1. Entertain
2. Educate
3. Elevate

26:12 – “Don’t strive to be perfect. Strive to be great.”

27:45 – Time Travel Moment: If You could go back in time and tell your old self one thing, what would it be? Ben says that it would be more of a head’s up than advice. He says that he would still go through obstacles one way or another, and that he’s happy for it. The more obstacles that get in your way, the more successful you’re going to be. So embrace them, Ben says. Some people quit, some people tolerate it, and some people use it to their advantage.

31:09 – One of Ben Settle’s Rules is: “It’s always your fault. Even if it’s not your fault, it’s your fault.” You’ve gotta take responsibility for it. Wisdom’s not cheap. If something bad happens, you learn something from it.

33:16 – Where can you go to get more information from Ben Settle? Head on over to http://bensettleshow.com/ If you opt into the mailing list, you will get the a PDF copy of the first issue of The Email Player’s newsletter (worth $97/month) where it shows you the 24 ways to make more sales through email

34:27 – Ben leaves the listeners with this: “If you’re going to do email, realize you’re going to make mistakes – and that’s okay.” The only wrong thing you can do is NOT send email

 

If you want to learn more, visit http://bensettle.com/p3/ for testimonials and other offers. You can also read his articles at http://bensettle.com/blog/

ABOUT OUR GUEST

Over the last 13 years, Todd’s life has been dedicated to educating and empowering others across Australia and Internationally to discover, design and create the life they truly want to live. The life where they have the edge, the life where they are living their passions and are free financially, professionally and emotionally to experience everything they want in this world and to live life on their own terms.

His career has seen him from being a personal trainer and health coach to going into property investing to eventually being a sought after professional speaker on wealth psychology, wealth strategy, investing and life design.

 

PODCAST TRANSCRIPT

00:36 – Meet Todd Polke – who he is and what he does. Currently, he’s in the Property Investment Industry. He also helps people create financial freedom and live life on their own terms.

01:41 – What’s the most exciting thing in Todd’s life right now? He’s setting out on his own, doing some of his own things, and absolutely loving it. What excites him is the different aspects of people’s lives that he can help with – whether it be finances, career, emotional support, and so on.

03:21 – Some words of wisdom from Todd Polke: Go where there’s an opportunity, not where you’re passionate. Do what you’re passionate about in your spare time, but find a vehicle that allows you to do this.

03:49 – Todd Polke’s story – where did he start, and what did he have to go through, to be where he is and what he is today? In school, he was an average student, learning things he didn’t want to learn and being unable to find instruction in the things that really interested him. After school he did “a lot of stuff in a very short period of time.” One of these was a personal training business, wherein his typical work day started at 4 in the morning and ended at 8 at night. He equated success to number of hours worked.

His turning point happened when he realized that no matter what he was doing, he just didn’t seem to be getting ahead. He describes that moment as a slap to his head. “Wake up,” he said. “There’s something you’re missing. There’s something going on that you’re not getting.” From there, he met a mentor who wasn’t in top health. Todd offered him personal training and he offered Todd business coaching. The rest is history.

08:31 – Todd shares some big tips on how to free up your time. “That all starts with getting control of your time. Time is our most precious resource that we have, and it’s the only constant across all humanity.”

09:06 – “The difference in the quality of our life is purely based on the different decisions we make with the time we have.”

11:07 – Todd shares some tips on how to get started – property, property investing, how to create some income. One great tip: there’s never a “right” time.

13:23 – “Whenever we’re thinking of increasing income, the first thing we think about should not be how much money can I make, it’s ‘how can I add more value?’ “

14:12 – Time Travel Moment, part 1: If you could go back ten years and tell your old self just one piece of advice, what would it be? Trust your gut, Todd says. He admits that he’s spent most of his time just second-guessing his gut, and it didn’t yield the best results.

16:50 – Time Travel Moment, part 2: If you were starting over from scratch today, with nothing but your experience, what’s the first thing you would do? Find a mentor, Todd says.

17:29 – Start of the QuickFire Questions: What is the best piece of advice you’ve ever received?

18:09 – What’s one of your personal habits that you strongly believe contributes to your success?

18:45 – What’s one tech, app, or piece of equipment that you or your business can’t live without?

19:14 – What book or resource would you recommend? Simon Sinek’s “Start With Why” and Audible

20:10 – Who is your public hero? Richard Branson

20:49 – Todd leaves the listeners with this message: It’s always better to start now. Whatever you have, wherever you go, just start.

To find more about Todd and what he does, visit www.toddpolke.com, where he promises some really cool resources and information. Or find him on Facebook: https://www.facebook.com/todd.polke

ABOUT OUR GUEST

David Cervelli is one of the most regarded sales and leadership development educators in the industry today, both in Australia and around the world. His innovative integrated marketing and business strategies for today’s New Marketplace have been highly sought after by global-leading brands includingEtihad Airways, Salesforce Australia, Yahoo, Liveperson, RP Data, Sensis andFacebook. Over the past decade, this global market perspective offers unique value and insight which has allowed David to build and manage multiple 8-figure businesses and sales leadership teams for both enterprise and small start-up business. David’s dedication to the study behavioural psychology has seen him making violins in Italy, touring Europe with a French performing circus and working closely with Jordan “The Wolf of Wall Street” Belfort and other high-profile professional personalities. This passion and infectious curiosity comes through in every product, service and customer engagement.

 

PODCAST TRANSCRIPT

00:50 – Meet David Cervelli – one of the most regarded sales and leadership development educators in the industry. He owns an education company that focuses on building other companies – whether small and starting out, or big and well-established. His company is centered on teaching companies how to get really good engaging conversations in their business

02:02 – David’s current focus at the moment – where he is now, and who does he help specifically? He’s about to start another branch of their business that focuses more on education, and he’s opening it in New York. It’s targeted at young entrepreneurs – specifically teaching them how to sell, connecting them to more seasoned experts, etc.

03:47 – What are some of the challenges David ran into? David thinks one big factor is upbringing and family background – how you were taught when you were young shapes your view of finances, freedom, and so on. Some people are brought into a family of entrepreneurs. Others aren’t. The turning point in David’s life came somewhere in his 20’s, when he started to see certain things as limiters and others as drivers. He was in a place where he started looking for a way out.

09:04 – What finally drove him to the direction of entrepreneurship was when he took a bit of sabbatical from him work to travel around. He had a great adventure but, when he came back, he was broke and friendless, a low-end position in a call center. “I’ve done all these things in my life, but I’m pretty unsatisfied with where I am.” There’s got to be a better way. Went to find a speaker, found Jordan Belfort, the Real Wolf of Wall Street. The words that drove him: “Even you can do something for yourself.”

11:16 – For the listeners out there who are thinking the same thing – there has to be a better way – David has this piece of advice for you: the only difference between you and the people at the top of their game is this – you’ve fundamentally got the same attributes – you’re just doing something different with the exact same ingredients. The only difference is your belief in yourself and your ability to do it. If there’s something you’re unhappy with, trust me, David says; there is more. Do something. Doesn’t matter what you do. Movement guarantees life.

13:56 – Time Travel Moment: If you could go back 20 years and tell yourself one thing, what would it be? Learn to be a completer. Learn to complete things. “Dogged persistence will beat natural skill any day in a week. Don’t rely on the things that come to you naturally. Even if you’re good at something, go out and try to be better.”

15:00 – What does Freedom mean for David? It should be what drives everyone. Freedom is not necessarily about doing or having. Freedom is about being. Being able to be who you are. Being able to be yourself.

18:24 –If you were starting over today, with nothing but your experience, what is the first thing you would do? Go out and find someone who is awesome already in that field. Get the right team and right people to surround me.

19:31 – Start of QuickFire Questions: What is the best advice you’ve ever received?

19:42 – Can you share one of your personal habits that you strongly believe contributes to your success?

19:55 – What’s one piece of technology, equipment, or app that you and your business can’t live without?

20:08 – What book would you recommend? Robert Cialdini’s “Influence” and “Oh, The Place You’ll Go!” by Dr. Seuss

20:20: Who’s your public hero?

20:28 – What do you think the world’s missing?

20:37 – Who do you recommend we have on this podcast?

21:10 – To end the podcast, David leaves this piece of advice for the listeners: commit to yourself. Commit to whatever you’re doing. Stay at it until it works.

To connect with David or find out more about him, visit his official website at www.davidcervelli.com. He assures the listeners there’ll be plenty of free trainings and resources waiting for them there.

ABOUT OUR GUEST

Douglas Lim is a speaker, entrepreneur and digital marketer who has built one of Australia’s fastest growing companies, as given by BRW in the last 2 years. His company, a digital agency, has serviced over a thousand clients helping them generate leads, conversions and brand awareness. Douglas has been featured on websites such as ProBlogger and Paper.li and is now helping people navigate the digital marketing landscape at his website http://www.douglaslimdigital.com Douglas also has a hit YouTube channel which has garnered over 250,000 views. His mission is to help double the sales of 2,000 businesses in the next 2 years.

 

EPISODE TRANSCRIPT

00:46 – Meet Douglas Lim, a “Mediapreneur” who started a digital marketing agency from the ground up and soon grew to be one of the fastest-growing companies in Australia. His company was awarded the BRW Fast Starters Award and BRW Fast 100 Award. Douglas Lim now runs an online business that creates digital marketing campaigns for clients. He also packages that knowledge into online courses, helping people navigate the digital marketing landscape

02:34 – The most exciting thing right now in Doug’s business is the level of automation behind his business. He believes that to have a successful business, you need to at least have an understanding of marketing. His company helps people who feel lost in that area gain a more stable, more noticeable online presence

05:08 – Doug’s story – how someone who came from a non-entrepreneurial background learns how to start and grow a business. His parents raised him with the employee mindset – trade time for money, study hard, land a good-paying job. Since he was young, he dreamed of climbing the corporate ladder. When he landed a job at a global company and made it to Team Leader, that’s when he started noticing things were off. His workload was increased, he was covering for people who weren’t pulling their weight, and his pay raise didn’t cover the cost of inflation. That’s when he started asking himself “how does this work?”

08:24 – Doug’s turning point came when he was knocked back from his pay raise. He was tired and exhausted from working long hours at the office, and he wasn’t even getting rewarded for it. Realization came in the form of a book; “Rich Dad, Poor Dad” by Robert Kiyosaki. Despite his circumstances, Douglas decided to turn his life around. His big takeaway is that you can still do your full-time job while steadily growing your business on the side, and then make it big enough so you can leave your job

12:37 – As a mediapreneur, what are some tips Doug can share with the listeners regarding the power of online marketing, making money online, and getting freedom online? He has several:
Focus on building a tribe of people
Be very clear on your messaging, what you stand for
Niche down, be specific
Build your email list
Offer them something of value in exchange for their email address
Build a relationship with the people on your email list

16:26 – Christ asks Doug how he treads the fine line between giving away enough freebies to build a relationship and still getting people to buy his products. Douglas personally thinks you’re doing your clients a disservice if you keep giving, giving, giving, but there’s no selling involved. Once you transition them from breeders to buyers, they’ll keep buying. What Douglas does is a mix of emails that alternate between value and entertainment. Find out how and why.

19:50 – Time Travel Moment: If you could go back 20 years and tell yourself one thing, what would it be? Start investing in property, Doug says. Build an investment portfolio

21:35 – If you were starting over from scratch today with nothing but your experience, how would you start a business? Douglas Lim says he would start building an email list from the very start. According to him, nothing converts higher than your email list

22:32 – Start of Quickfire Questions:

22:40 – What’s the best piece of advice you’ve ever received?

22:51 – What’s one of your personal habits that you strongly believe contributes to your success?

23:05 – What’s one piece of technology or equipment that you or your business can’t live without?

23:32 – Who’s your public hero?

23:39 – What is the world missing?

24:12 – Douglas Lim leaves the audience with this: learn the value of time. Time is finite commodity. Money is important, but you can always make money. Time, you never get back. Learn how to respect it.

 

To connect with Doug or find out more, visit his website: www.douglaslimdigital.com

ABOUT OUR GUEST

Brian is a TED speaker, messaging expert and public speaking coach. Brian works with companies like Facebook, Intel, Discover, Linkedin, Twitter, Jawbone and others to help them innovate, clarify and share their message. Brian also works with high level executives, entrepreneurs, elected officials, transitioning professionals and graduate students to assist them with the development and delivery of their pitch, presentations, and personal branding. His “public speaking and pitch methodologies” have helped entrepreneurs from the Silicon Valley, New York City, Europe, and the Middle East secure nearly $40 million dollars in investment money in the past three years.

As a motivational speaker, Brian presents at universities, graduate schools, conferences and companies about creating financial abundance in the new economy. Specifically, he trains entrepreneurs, employees, and students on innovative ways to create multiple streams of income teaching what you know and love. Brian’s speech, “It’s Your Hour,” guides its audiences through an eight-part framework of creating financial stability and lifestyle freedom. This speech has been delivered all over the country with plans for international expansion in 2015.

Prior to launching his coaching and speaking business, Brian was a speechwriter for Mayor Bloomberg’s Administration in New York City. He obtained a law degree from the City University of New York. Fluent in Spanish, he created and funded international human rights projects in the Dominican Republic and Argentina. Brian was recruited and played football at Butler University where he majored in Public and Corporate Communications. He lives in San Francisco, but his clients and speaking engagements keep him global.

Brian is the author of “It’s Your Hour: Mastering Public Speaking in 60 Minutes.” He is the motivational columnist for Scarllett Fashion Magazine and a guest writer for America’s Future Workforce.

 

PODCAST TRANSCRIPTION

01:04 – Meet Brian Rashid, TED Speaker, Forbes Writer, and creator of the globally delivered speech, “It’s Your Hour” – who he is and what he does now. Fair warning; he does a lot! “how to master public speaking”, “how to pitch yourself in a way that’s really compelling”, “turning yourself into a thriving business”

04:12 – Brian mentions how he helps people “become unforgettable” – listen as he expounds on that. How exactly does one become unforgettable? He starts off with mindset. Examine yourself and ask why you’re speaking in the first place. The first way to become unforgettable during public speaking is to think: “this is my opportunity to change a life”

Brian’s method is simple: become a storyteller. Become vulnerable and honest, he says. People will always forget what you said, but they will never forget how you made them feel. To be a great public speaker, make people laugh, and understand why the audience is there

07:31 – Brian Rashid’s Backstory – who he was and what he had to go through to become what he is now. He started as an athlete, experienced his fair share of physical bumps and bruises. His recklessness ultimately led to the loss of his athletics career, but he now sees it as a blessing in disguise. His life revolved around sports and school. After he lost sports, he realized how small his world really was, and set out to explore other avenues.

09:06 – He discovered his love and talent for writing speeches when his dream of becoming Mayor of New York City led him to work for Mayor Bloomberg

10:18 – Chris – a former athlete – shares his theory that dedicated athletes who were borderline obsessed with their chosen sport, translate well into business. Brian shares his thoughts on that matter.

12:30 – “Stay calm in the midst of turbulence” – Brian shares the leadership lesson we can all learn from flight attendants

14:12 – Brian shares some tips for transitioning between whatever it is you are now to being whatever it is you want to be. The first tip is to give yourself more time. Keep your day job and work on your business on the side at first, and then let it grow from there. Second tip; surround yourself with good people, people who are smarter than you, or people who challenge you. Third tip; write down ten ideas a day on a waiter’s pad – he learned this from his public hero, James Altucher. Fourth tip – lead with service. Fifth tip – always take inventory of your time. And his final tip – create as many sources of income as you can

18:45 – One more tip from Brian – which he says is probably the most important one

19:50 – Time Travel Moment: If Brian was to go back 20 years, what would he tell his younger self? “Brian, you know nothing, don’t assume that you know anything, and ask questions.”

21:04 – If Brian was starting over from scratch today, with nothing but his experience, how would he build his business? Brian says he would have asked a lot more people for help, which he thinks is the most important thing for people just getting started. He suggests to make a “Dream Team List.” Don’t be afraid to ask for help, Brian says

22:44 – Start of QuickFire Questions

22:47 – What’s the best piece of advice you’ve ever received?

23:20 – What is one of your personal habits that you strongly believe contributes to your success?

23:54 – One piece of technology, equipment, or app that you or your business can’t survive without?

24:38 – What’s a book or resource you’d recommend? “It’s Your Hour: Mastering Public Speaking in 60 Minutes” available on Amazon – designed to be consumable in one hour. “Choose Yourself Guide to Wealth” by James Altucher

25:58 – Who is your hero? Aside from James Altucher, Brian also names his parents

27:23 – What is the world missing?

31:33 – Brian leaves the listeners with a personal story of how “It’s Your Hour” came to be

To learn more about Brian, visit http://www.brianrashid.com/ . Brian encourages you to enter your name and email to receive a FREE PDF plus video detailing the eight things you need to create multiple incomes for yourself

ABOUT OUR GUEST

Aaron Witnish is a social media marketing and selling systems expert, successful business owner and co-star of the show “Aussie Closers” on Grant Cardone TV:http://grantcardonetv.com/aussieclosers

Aaron has educated over 107,000 people world-wide and worked with clients in over 7 countries around the globe.

Follow Aaron on all social platforms searching the handle @aaronwitnish.

If you want “done for you” social media and marketing systems implemented into your business let’s discuss it here: http://timewithaaron.com.au/

 

PODCAST TRANSCRIPT

00:55 – Meet Aaron Witnish, Co-Founder of the Australian Institute of Coaching. Their current focus is helping people who want to be become world-class coaches reach their dream – people who genuinely want to make a difference and an impact through their coaching, and not just coach as a hobby

01:39 – Aaron reveals the most exciting thing happening right now with his business. They’ve just recently gotten a show in the US, on the “Whatever It Takes” Network, or Grant Cardone TV. This show aims to help viewers become world-class coaches.

02:19 – Aaron’s Story – who he was, where he started (selling DVD’s straight out of his locker), and how he got to where he is now. What others would see as setbacks – quitting university 6 months in, losing a mentor, spending and losing huge amounts of money – Aaron used as stepping stones to eventually start the Australian Institute of Coaching, along with his co-founder Jack Murray

04:37 – Aaron’s Turning Point – he says his business, his actions, and his results changed dramatically when he changed his mindset about coaching and made it about other people, and not about himself

06:13 – Aaron shares some advice for the listeners – you really want to specialize, Aaron says. You need to ask yourself what specific problem can you solve and thus make an impact, and then focus on that. Don’t worry about having to expand outside your field of expertise

06:58 – After that, you need to announce yourself. You need to ask people who have that specific problem you can solve, and then let them know that you can solve it. Most people wait way too long before asking people if they need help, and that’s their biggest mistake

07:38 – Aaron shares the number one tip in using live video platforms such as Periscope and Meerkat to reach your desired target market: transparency. He recommends aspiring coaches and business owners be one hundred percent genuine when they present themselves to their live viewers

08:46 – Time Travel Moment: If you could go back in time 20 years and tell yourself one thing (other than “invest in Apple shares!”) what advice would you give yourself? “Just get sold on yourself,” Aaron says. Fear of criticism or failure stops people from achieving what they want. Only by truly believing in what you have to offer can you overcome your fears, just go for it, and get the results you want

09:40 – What is freedom for you? Having the choice to do whatever you want to do with your time. At the end of the day, it dials down to choice. You get to decide how the day pans out. The best part of Freedom is that you don’t need a lot of money to get there.

10:40 – If you had to start from scratch, with nothing but your experience, what’s the first thing you’d do? Aaron says he’d look for someone who could push him into the marketplace. Someone who could basically be a “cheerleader”, as he puts it. He would build a relationship – a partnership – and add value to it

11:36 – But how do you create a partnership and add value to it? Aaron says to basically connect to the person who you aspire to be or the person who’s currently in the place you want to be. If they’re unavailable or if a lot of people are vying for their time, connect to the people closest to them or around them and work your way up.

13:40 – Start of the Quickfire Questions:

13:43 – What’s the best piece of advice you’ve ever received?

13:51 – Can you share one of your personal habits you strongly believe contributes to your success?

13:58 – What piece of technology, equipment, or app can you or your business not survive without?

14:09 – What book or resource would you recommend? Ten X Rule by Grant Cardone

14:25 – Who is your public hero?

15:10 – What’s the world missing?

16:02 – Aaron’s message to the listeners: What are you waiting for?

If you’d like free samples of Aaron’s programs, head on over to aaronwitnish.com, where Aaron promises tons of free videos and blog articles.